The Best Way To Communicate Internally For A Large Company
October 23, 2017
23rd October 2017 by CH
Does this scenario sound familiar?
Your company has offices all over the world and you need to tell everyone about a new programme launch across the business, or maybe share an update on the company’s success.
Thing is, TIME IS PRECIOUS and in any company things move FAST so spreading the word can be hard work.
That’s where video comes in. It’s short and much more exciting than reading an email full of waffle (don’t worry, you read on, this blog isn’t too long!)
It saves you time and money
Video is an efficient and a vital way to communicate internally, especially within a large company. Whether you need to shout about an internal announcement, showcase a re-brand or support different teams across the business, it conveys a concise message in a captivating way.
But this is just the beginning. Creative content can be used to educate, enthuse and encourage people within any business, in any team.
To name a few, it could be an essential tool to:
- Bring any plan to life
- Launch new initiatives
- Share company news
- Train new starters
- Motivate your staff
- Acquire new talent
We’ve been helping our biggest clients achieve all this and then some.
Our example
We recently produced a big video package for PepsiCo’s Supply Chain team. They needed to excite 23,000 colleagues about their future vision. So, we planned, filmed and delivered 7 videos and re-versioned them into 17 languages so PepsiCo could share them across 45 markets.
The content reached 92% of their employees within 6 weeks, we scored 4.5/5 on average and got some awesome feedback:
‘Fantastic work, the video material worked very well and was easy to follow’
‘I found the video content and direct messages from the leaders the most interesting’
It’s an excellent example of how large, multinational companies like PepsiCo use video to communicate efficiently.
So, if you want to harness the power of video to communicate internally within your company, get in touch and say hello@ch-video.com
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We're #23 in the UK Top 50 Big news from us! CH Video have climbed 7 places in the EVCOM (Event & Visual Communication Association) + Moving Image UK Top 50.
When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
