The Best Way To Communicate Internally For A Large Company
October 23, 2017
23rd October 2017 by CH
Does this scenario sound familiar?
Your company has offices all over the world and you need to tell everyone about a new programme launch across the business, or maybe share an update on the company’s success.
Thing is, TIME IS PRECIOUS and in any company things move FAST so spreading the word can be hard work.
That’s where video comes in. It’s short and much more exciting than reading an email full of waffle (don’t worry, you read on, this blog isn’t too long!)
It saves you time and money
Video is an efficient and a vital way to communicate internally, especially within a large company. Whether you need to shout about an internal announcement, showcase a re-brand or support different teams across the business, it conveys a concise message in a captivating way.
But this is just the beginning. Creative content can be used to educate, enthuse and encourage people within any business, in any team.
To name a few, it could be an essential tool to:
- Bring any plan to life
- Launch new initiatives
- Share company news
- Train new starters
- Motivate your staff
- Acquire new talent
We’ve been helping our biggest clients achieve all this and then some.
Our example
We recently produced a big video package for PepsiCo’s Supply Chain team. They needed to excite 23,000 colleagues about their future vision. So, we planned, filmed and delivered 7 videos and re-versioned them into 17 languages so PepsiCo could share them across 45 markets.
The content reached 92% of their employees within 6 weeks, we scored 4.5/5 on average and got some awesome feedback:
‘Fantastic work, the video material worked very well and was easy to follow’
‘I found the video content and direct messages from the leaders the most interesting’
It’s an excellent example of how large, multinational companies like PepsiCo use video to communicate efficiently.
So, if you want to harness the power of video to communicate internally within your company, get in touch and say hello@ch-video.com
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We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
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