Harnessing Creativity with AI

October 29, 2024

AI is everywhere, changing the way we work, create, and even think about content production.

But it's important to remember that AI isn’t a replacement for human creativity. It’s a tool to enhance it!

At CH, our team of creatives still lead on every project, from concept to completion. But AI is often useful to streamline, refine, and push our work to new heights. Here’s a peek at some of the ways we’re tapping into this tech...

Video Ideation

We sometimes use AI to generate visual references so we can share our ideas with each other more clearly. AI-generated textures, composition references, and pre-visualisation sketches mean we can better show clients and our team what we’re aiming for before we even get to storyboarding.

Design Ideas

AI allows us to be more abstract with design and video styles. With a few prompts, we can generate custom vectors, scenes, and artwork that spark fresh ideas. Really useful for treatments and concepts in a video proposal!

Problem Solve

With the help of AI to tidy up and polish, what used to be a headache can often be tackled with ease. Sometimes, we get sent self-filmed videos with poor audio quality that can’t be fixed while recording, so we use Adobe Podcast to clean it up. In a few clicks and adjustments, AI usually gives us more professional-sounding audio.

Plus, AI tools like footage stabilisation, de-noising low light shots and rotoscoping also mean we can fix imperfections pretty quickly. So, shots that might’ve been previously scrapped can now make the final cut.

Text-based editing tools also lets us quickly trim out filler words like “um” or “ah,” find key points in interviews, and jump to specific parts of the script in seconds.

Extending Assets

One of AI’s greatest strengths for us is its ability to extend and transform assets. Whether we’re resizing a supplied photo or generating entirely new backgrounds, AI lets us fill in missing details, reducing the need for re-shoots. Not only does this speed things up, but it also opens up all sorts of creative options!

The Future of AI in Video Production

The future of AI in video production is loaded with possibilities. As AI advances, it’ll be able to craft personalised video experiences for every viewer, tailored to their interests, emotions, and even biometric data. Picture a world where each person sees a story that feels like it was made just for them, a unique, personalised narrative with a major impact.

And, of course, real-time, collaborative video editing. With AI managing the heavy lifting of rendering and processing, multiple creators could work on the same project at once, making edits and seeing the results instantly.

At CH, we’ve made friends with the robots, so visit our blog or get in touch with our team and let’s take on Skynet together.

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