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How to Create the Perfect Promotional Video

12th April 2021 by CH Video 

To build awareness for your brand, products or services, there’s nothing better than creating a promotional video. This can massively boost your online presence and attract potential customers.

Read on to learn how to make a promo video that is both effective and memorable.

Identify your Aims

The first step to creating the perfect promo is to work out what you want to achieve

Whether it’s increasing sales of a new product, informing your customers of an important change in how you offer your services, or trying to increase engagement from your social media followers, you need to be clear on the goals you want your video to achieve.

It’s important not to jam pack multiple messages into the same video as this will just confuse and frustrate your audience. Instead, consider creating multiple, shorter videos for each point or purpose.

Use an Appropriate Tone for your Target Audience

Ensuring your video will appeal to the people it is supposed to, is vital to your promo being successful. Define who your target audience and make content that’s relevant to them.

Then decide what the appropriate tone of voice is. For example, if your target audience is a younger demographic, use an informal style. For more information on appealing to your target audience, read another of our blogs here.

Write an Engaging Script

Now that you’ve decided on your goals of your video content and who it’s being created for, start thinking about what you’re actually going to say in the promo. For your video to be effective, you need to communicate a message that will stay in the viewers’ mind.

To achieve this, you could frequently show your product and brand logo so it makes an impression and also end with a strong call to action so viewers are motivated to buy the product, follow you on social, etc. 

Keep it Short

Keeping your promotional video short and to the point is an important part of making sure it’s effective. If it’s too long, people could lose interest and not take in the message you are trying to send out, especially if it’s in the second half of the video.

Not surprisingly, the most viewed videos on average are up to 0-60 seconds long, so don’t over complicate it, be ruthless and keep it snappy. Seconds count.

One final tip for creating the perfect promotional video is making sure not to go overboard on spending. Your content doesn’t have to be expensive to be effective and can be just as powerful with a limited budget. 

For more information on how to create great promotional videos, read our other blog here. Make sure to check out some of our favourite promo videos here as well.

Harness the power of video for your company, get in touch and say hi.

Williams Commerce Marketing Team

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