Work
PepsiCo | Chairman’s Campaign
Project brief
Bring to life PepsiCo’s company values and behaviours, to encourage employees to nominate their colleagues for company-wide recognition awards. Memorable content that works internationally.
Project outcome
We came up with the campaign headline ‘make someone feel big’ then used that as a play on words to design seven miniature scenes with tiny people to illustrate each value. Quirky, bespoke and conceptual content to engage employees on a large scale.
