The Importance of Scores and Soundtracks

July 1, 2024
The newest member of our CH family Elliott is a big drum and bass music fan. But he also loves a good film score so let’s get his lowdown on the importance of scores and soundtracks!


Setting the Tone


Music plays a crucial role in video content, from grand cinematic scores to ambience on the silver screen that you’re almost not meant to notice. The effect of soundtracks and musical choices is massive.

 

The right piece of music can hugely elevate the mood of a scene, build intensity, enhance emotion and add context to plot points and relationships between characters. 

 

A great swell of orchestral strings may push the tension its absolute peak, whilst a haunting piano may well bring you to tears in a way that even the most poetic dialogue alone can’t do. 

 

Montages set to music can be a cliche in film and TV, but they can also be iconic. A good reason for their prolific use is to create compelling storytelling without use of heavy narrative exposition, even without any dialogue at all.   


Completing a Video


Sometimes the biggest benefit of a score is simply tying the piece together into a ‘whole’. As an example, if you watched a classic or well-loved scene without the music, you’ll notice how much empty space there is. 


Often, conversations in film and TV shows don’t feel realistic but a non-diegetic track (basically any sound that doesn't originate from the world of the film) can help the audience gloss over a weird line or overly dramatic monologue that might otherwise break the immersion. 

Building Hype and Engaging Wider Audiences


To draw in audiences, a memorable song in a film trailer or a great track underscoring an impactful final scene can be fantastic.

 

Iconic songs can also pull a wider viewership too. They do wonders for trailers whilst great writing paired precisely with music can turn an unknown original soundtrack into an iconic piece that transcends the visual medium that it was originally birthed for. 

 

Netflix’s Stranger Things is a perfect example of both of these. Utilising iconic 1980’s tracks, giving them a new context whilst using their power as nostalgia-bait for the older audiences across pop culture. Metallica’s ‘Master of Puppets’ in Season 4’s final episode managed to reconnect with Stranger Things’ older audience, and forge a new relationship with younger fans, shooting up Spotify’s viral charts and re-entering mainstream radio for a few weeks.

 

Despite the success of these music choices, in relation to emotional impact in the show and viral marketing, the show has also made heavy use of its own OST. The main theme ‘Stranger Things’ and the enduring ‘Kids’ have become recognisable in pop-culture by drawing on the synth-laden sound of the 80’s while bringing in the darkness of the show’s themes to engage a modern audience. 


Open Your Ears

 

Soundtracks can be overlooked but they’re such a vital part of the storytelling process. Just ask our clients! Good music can elevate a narrative, build emotional complexity and provide that extra punch to kick off an event or grab attention! 

 

Next time you sit down to experience a film or binge a new series, listen out for the musical motifs weaved into it. You might just a find a new appreciation for OSTs.

Why not have a natter about your favourite tunes with us? 
hello@ch-video.com


Share this post:

Recent posts

By Emily Blanden June 3, 2026
Fast turnaround videos. What we do and what our clients do to make it work. Our Managing Director, Emily Blanden, shares what we’ve learned from creating fast-turnaround videos for our clients - without the panic stations. From getting the brief nailed down early to keeping feedback clear and speedy, Emily talks through the little things that make a big difference when deadlines are tight.  My team might not thank me for writing this. We’ve just completed two motion graphics projects on extremely tight turnarounds. A three minute video briefed in and delivered within six working days. A five minute video done in four. Sharing how we did this might result in us getting even more last minute briefs, sorry in advance to my team! Short lead time work is stressful. We’d always love more time. But over the years we’ve developed a process that makes it possible to create quality work, fast and I think it’s worth sharing, because a lot of it comes down to what both sides of the relationship do along the way.
By Madeline Moores May 12, 2026
We're #23 in the UK Top 50 Big news from us! CH Video have climbed 7 places in the EVCOM (Event & Visual Communication Association) + Moving Image UK Top 50.
By Aidan Patterson May 12, 2026
When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
All posts