Video Production – Quick Tips
December 7, 2018
6th December 2018 by CH
If you want to get the most out of your content, check out our tips below.
Know What You’re Making
Would you build a house without blueprints? It’s obvious, but really important to plan before committing to filming or creating animation, motion graphics etc.
Make sure everybody involved is on the same page as early on as possible, and never start filming or creating anything without a script, storyboard and strong idea of what the plan is beforehand.
We suggest thinking about four key things to start you off – purpose, length, deadline and budget. These will help you stay organised and on-track. Once you have those you can start to write a video brief .
Good Thinking
So you’ve nailed your video brief and know exactly what you’re going into.
If that includes filming, be sure to plan enough time to make the video you really want.
Arrange a filming date that works for everyone (client, crew, talent, location etc.) including spreading it out over several days if that’s what’s required. You don’t want to end up rushing things, because the end result could be take a hit.
If you’re filming outdoors, you’ll want to know these 10 tips first .
And if you’re filming things yourselves and sending UG footage to include in the edit, we definitely recommend:
- Filming with a high spec phone or GoPro (if you want that type of look).
- Make sure you know which shape footage will work in the rest of the edit. Landscape (16×9) is most common but vertical (portrait) can also work, with Instagram and Facebook Stories being so popular.
- Don’t film with light behind you – you’ll look too dark!
- Think about audio – if you’re filming yourself in a quiet area, this will ensure sound on your phone is good enough (think about how loud and muffled gig videos can be!).
- Think about using a selfie stick and get some movement in there.
- Make sure what you say is really natural and you come across like yourself.
Share, Share, Share!
Once you’ve put all those hours into planning, executing and producing your video, it’s time to show people. Social is the likely option for many people, as video content is received so well on social .
And when it comes to post-production, we’ve already covered editing, sharing and all the other juicy bits in some of our other blogs here .
If you’ve got a question, get in touch .
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Lots of brands are pulling video production in house. On paper, it sounds efficient but in practice? We’re seeing a different story. Here’s what often gets overlooked. You’re Hiring Individuals - Not a Creative Team Once you factor in salaries, kit, software and overheads, most businesses end up with one or two junior to mid creatives. Talented, yes. But limited in scope. An agency gives you directors, animators, writers, cinematographers, strategists… activated only when you need them. Creativity Gets Stuck In house teams work on the same brand day in, day out. Agencies work across sectors, styles and problems and that cross pollination is where the best ideas come from. Retention Gets Hard and Expensive Strong creatives crave variety and progression. Small teams can’t always offer it, and when one person leaves, the whole system wobbles. Replacing technical talent is costly and the “savings” of in housing disappear fast. Who’s Challenging the Brief? Executing a brief is one thing. Challenging it is another. You should have someone asking, “Is this the right format?” or “What if we did it differently?”. That’s where outside perspective becomes invaluable.
We're #23 in the UK Top 50 Big news from us! CH Video have climbed 7 places in the EVCOM (Event & Visual Communication Association) + Moving Image UK Top 50.
When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
