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Where Video Could Be Used Within Your Business

09th April 2019 by CH

Increasing visibility, engagement and revenue are paramount for any company and using video to reinforce these things can be a gamechanger.

Video is diverse, dynamic and a really engaging form of content. The rise of platforms like YouTube, DailyMotion, Vimeo, Snapchat and Netflix are all testament to its power.

So, we’ve picked out a few areas below where video content can be used from both an internal and external perspective.

Marketing and Advertising

Utilising video in marketing and promotional collateral is one of the most obvious ways to help retain customers or consumers and also attract more by reaching an audience with a targeted campaign.

When it comes to using video in advertising and marketing, there are many ways to do this to your advantage.

Who We Are Videos – What’s your business or brand all about? What are your unique selling points? Why should somebody use your products or services? ‘Who We Are’ style videos provide all the information consumers need to know about what you do and what you stand for as a business or brand. These can take on many forms and styles, but the purpose should be totally clear.

Case Studies/Testimonials – Done some great work for a customer recently and want to shout about it? These types of videos should quickly and succinctly explain the story behind your success. Get people involved on camera, to give it a human element, which people can identify with.

Customer-Centric Videos – Brand loyalty is a big deal, so saying thanks to your followers and customers is a good idea. What do you want to say to them? What messages do you want to convey? Get this right and your existing customers and followers will be delighted with that personal touch, but you could see new ones coming your way too.


Think of a typical product page on a website. Product photo, product description and pricing details? These are crucial elements for sure, but most will have this information presented in a static way. Something more dynamic and visual can have a big impact and using video as a sales tool is a more effective approach.

Learn more about how to present information through video

According to Unbounce, having video on landing pages can increase conversions by as much as 80%.

Of course, many businesses will have hundreds or possibly thousands of products available to customers, so making individual videos isn’t always realistic.

But by carefully selecting certain items or product lines and making a short product video to showcase how they could be used and why people should buy them, could see a big boost in conversions.


Video is a brilliant addition to internal communication and campaigns because it’s a chance to talk about company culture and what makes your business what it is, as well as reinforce and reward the people that work there.

This will vary depending on the size of your company but being able to show prospective employees insightful recruitment videos can also encourage them to join your ranks.

Internal video is also a really effective way to help new staff settle in and know what to expect. It can also be good for training purposes and helping everybody get up to speed.

Learn more about how to use videos within your business

Key Considerations

Firstly, what type of video are you looking to produce?

If you need to tell an in-depth story or deliver lots of detailed information, then a longer video feels right but this can limit effectiveness on certain online platforms.

For example, shorter videos are suited to social media platforms like Twitter or Instagram, while videos that might be uploaded to your company’s YouTube channel or embedded in your site can justifiably be longer.

Put some thought into how you’re going to get your video in front of the people you want to see it. Distribution is vital to make sure your video content has the desired effect.

There are lots of ways to use video to your advantage as a business. Be brave, be strategic and make it engaging to see a real benefit.

We specialise in creating bespoke video content for companies of all sizes. Get in touch to discuss your requirements.

Changing Horizons

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