Work
Euronics | Fast Facts
Euronics, one of the largest retail groups in the world, asked us to produce a series of short animations that demystify the decision process for buying household appliances – washing machines, tumble dryers and similar products.
The goal was to make technical choices understandable and helpful, whilst ensuring the videos maintained a light, approachable tone of voice.
Storyboarding:
The whole video was mapped out with preliminary sketches to define the actions in each scene. As the videos were intended for a broad online audience, we wanted to keep the visuals clean and easy to read whilst including some fun transitions along the way.
Look Development:
Beyond the brand colours, we didn't have a defined look for the video series so we set about exploring a range of design options and styles.
We settled on a clean vector style with offset outlines, utilising their core brand colours as well as tinted accents for the final design approach.
Animation:
We brought the illustrations to life using After Effects, ensuring that the elements appeared in a fun and creative way, whilst utilising thoughtful transitions so that the videos flowed smoothly and the messaging was easy to digest.
Animation:
Below are the final animations for the FAQ series.
Project brief
King’s commissioned an explanatory video articulating their approach, their breadth of subjects and the advantage of their London location.
Project outcome
We scripted and storyboarded an inspiring clarion call, drawing on students, alumni and staff to deliver the message across campus. Interlaced with graphic sequences built around their new brand identity, the film became the institution’s first motion content under the new branding. Delivering a successful project required satisfying a broad range of stakeholders.
