Work
Euronics | Fast Facts
Euronics, one of the largest retail groups in the world, asked us to produce a series of short animations that demystify the decision process for buying household appliances – washing machines, tumble dryers and similar products.
The goal was to make technical choices understandable and helpful, whilst ensuring the videos maintained a light, approachable tone of voice.
Storyboarding:
The whole video was mapped out with preliminary sketches to define the actions in each scene. As the videos were intended for a broad online audience, we wanted to keep the visuals clean and easy to read whilst including some fun transitions along the way.
Look Development:
Beyond the brand colours, we didn't have a defined look for the video series so we set about exploring a range of design options and styles.
We settled on a clean vector style with offset outlines, utilising their core brand colours as well as tinted accents for the final design approach.
Animation:
We brought the illustrations to life using After Effects, ensuring that the elements appeared in a fun and creative way, whilst utilising thoughtful transitions so that the videos flowed smoothly and the messaging was easy to digest.
Final Videos:
Below are the final animations for the FAQ series.
Project brief
As a trusted nationwide supplier of electrical goods, Euronics wanted to create a short series of information animations to deliver useful advice to help customer buying decisions.
Project outcome
Using their brand colours, we scripted and developed a style that felt warm but introduced a nice visual quirkiness. With a tight storyboard and asset creation process, we animated 4 shorts for publication on their social channels.
