Work
Euronics | The Extra Mile
Euronics, one of the largest retail groups in the world, approached us to produce a short comedic video retelling the true story of an extreme customer delivery.
Concepts:
We pitched various concepts on how to retell the story using a comic-book style whilst utilising the latest AI tech to help visualise his journey.
Project brief
To tell the story of the extraordinary lengths a Euronics member retailer went to in order to ensure delivery of a purchased product, demonstrating customer care taken to the extreme.
Project outcome
The remarkable nature of the delivery story led us to propose a comic-book visual style, one of heightened reality brought to life through an innovative use of AI. This approach allowed us to place the Euronics member directly within the situations he describes. We filmed the interview, then used it as a reference to generate AI frames, prompting and iterating to achieve an exact likeness and ensure consistent branding throughout.
