Work
Euronics | The Extra Mile
Euronics, one of the largest retail groups in the world, approached us to produce a short comedic video retelling the true story of an extreme customer delivery.
Concepts:
We pitched various concepts on how to retell the story using a comic-book style whilst utilising the latest AI tech to help visualise his journey.
Production:
We filmed Joe, the fantastic Euronics agent, describing his adventurous journey into rural Wales.
His mission?
To deliver a fridge freezer on foot through fields and rivers, going the extra mile for his customer.
We created multi-angle references for Joe as well as the Euronics van and the package that had to be delivered. This ensured consistency, especially when working across scenes and camera angles.
Then we utilised the latest AI technology to map out each shot, embracing node-based generative tools to allow us to refine and iterate to get the best possible visuals for the story.
Once the core visuals were in place, additional elements were composited together to make it more stylised and fitting with desired the comic book aesthetic.
Reformatting:
The main video was reformatted into different aspect ratios to work more effectively across social media platforms.
All visuals and subtitles were repositioned, taking into consideration different UI overlays across multiple social platforms.
Client Testimonial:
When we needed to capture what genuinely sets our independent retailers apart, we turned to CH Video. Their use of AI-generated comic book artwork, rather than a traditional shoot, paid off in ways we didn't fully anticipate.
The story we told was simple but true to who we are: a Euronics store owner delivering a chest freezer to a home so remote that no other retailer would take the job, across fields, through kissing gates, over rivers, to a house in the middle of nowhere. It's the kind of extra-mile service that defines independent retail, and a comic book style let us dramatise it in a way live-action never could.
Practically, it solved a real production problem. Filming that journey on location would have meant navigating difficult terrain, unpredictable weather, and the logistics of getting a crew (and a freezer) across fields and rivers — all for a handful of usable b-roll shots. The AI-generated approach removed that cost and complexity entirely, while giving us more creative control over how the story was paced and framed panel by panel.
Beyond the numbers, the response internally was just as telling; our own staff and independent retailers connected with the story on a personal level, seeing their own dedication reflected back at them in a way that boosted morale and pride in the brand.
The result was content that felt distinctive rather than generic and stood out in a feed full of straight product shots, reinforcing the message that mattered most: Euronics stores go further than the competition, literally and figuratively.
Project brief
To tell the story of the extraordinary lengths a Euronics member retailer went to in order to ensure delivery of a purchased product, demonstrating customer care taken to the extreme.
Project outcome
The remarkable nature of the delivery story led us to propose a comic-book visual style, one of heightened reality brought to life through an innovative use of AI. This approach allowed us to place the Euronics member directly within the situations he describes. We filmed the interview, then used it as a reference to generate AI frames, prompting and iterating to achieve an exact likeness and ensure consistent branding throughout.
