Work
WOAH | AMR (Drug Resistant Research)
Project brief
WOAH asked us to create a PTC-led explainer video on Antimicrobial Resistance, filmed in Paris with Dr Javier Yugueros Marcos, Head of Department AMR and Veterinary Products.
The film needed to clearly explain what AMR is, why it matters, the dangers, impacts, research behind it, and why action is needed now - supported by stylish GFX to bring the topic to life.
Project outcome
We delivered a clear, engaging explainer video combining expert PTC with dynamic graphic elements.
The final film helped WOAH communicate the truth and urgency of AMR in an accessible, visually compelling way, turning a complex global health issue into a message audiences could understand and act on.
