Choosing The Right Music For Your Video
April 19, 2017
19th April 2017 by CH
Attractive visuals require attractive music.
Seen by many as an additional extra or by some as a distraction, music is often left at the bottom of the pile when it comes to storyboarding a video. However, I believe that it should be seen as one of the most important factors for a video, as music will play an important part in the style, tone and delivery of a video.
Strong visuals and graphics will go a long way in attracting viewers, but the right music track will ensure your audience remains engaged with the video from start to finish. It will go far to ensuring that the ‘pause’ button isn’t clicked, and mobile phones aren’t withdrawn from pockets and jackets.
It’s about choosing the right music track for your audience and choosing a track that complements the visuals. Here at CH we can help identify the genre and emotion of your video and work with you to brainstorm music ideas.
Music sets the tone for your video and goes a long way in reflecting your company or brand identity. It helps turn a great video into a brilliant video.
The short example below highlights just how important it is to choose the right music track to fit with the tone of the video. It demonstrates how music can spark emotion and create a positive feel that corresponds with the voiceover and visuals.
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When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
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We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
