Less than three weeks ago almost everyone recoiled and withdrew. Businesses have had to immediately understand HOW they work to maintain continuity of service and WHAT they’re offering during this Covid-19 crisis. For some, agility has had to be learned on-the-go; our clients are a mix of suppliers, management and key workers – disciplines that have seen serious challenges.

The fact is, companies and leaders will be judged on how they respond to the coronavirus crisis.

Many agencies such as ours, servicing internal and external company communications, have seen increased efforts to get critical information delivered to colleagues as well as customers. From internal employee welfare, recognition and leadership to external community outreach, humanitarian acts and company confidence & validity – these are all messages that need delivering.

As priorities are adjusted, communication is more important than ever. The power of video continues to prove its effectiveness. But it has to be timely and engaging.

Here are a few areas that CH Video are working within, and some ideas you may find useful right now:

Leadership/PAs

• Remote recorded edited messages for colleagues with branding and graphics – business updates

Employer Brand

• Positive messages around talent belief and support – your greatest asset

• Showing what you’re doing to care for colleagues – the extra steps being taken, appreciation of those going above and beyond – stories of substance, the ‘human’ stories

• Showing how your leaders running the business – real people that really do care on the front line

External/Corporate Comms

• Company updates – what are you doing, how are you now positioned to serve your customers?

• How you’re maintaining service

• Pride & appreciation videos – your human stories and achievements during this difficult time

• What new partnership initiatives have been created – what that means to the customer

Internal Comms

• Management ‘walking the walk’ of the company values – how are leaders running the business to stoke confidence?

• Mental Health advice – tips for colleagues as they work from home, social distancing – very important

• Working from home advice – physical set-ups and routines

• Key Worker communications – critical advice for those on the front line, support and pride

• Company updates and initiatives – keep the brand flying, new strategies, increase the sense of belonging during this time of self-isolation

HR

• Mental health tips and advice

• Working from home advice

• COVID updates and how to access information and support

Culture & Engagement

• Recognition – celebrate your heroes; emotive and inspirational videos

• How you’re facing the challenges together – let your colleagues know

Talent Management

• What initiatives are you doing to engage staff as they work remotely?

Learning & Development

• Videos to promote online learning platforms

• Explainer videos – new ways of working delivered in a clear and engaging manner

PR

• As company PR works overtime, say how with video

R&D and Innovation

• Those efforts to maintain continuity of service or agility are stories that need telling

• How are you changing your business model, production or supply chain to suit?

Customer / Sales / Field Sales

• Don’t drop the ball - product still needs sell-in. Do it effectively with video as your main sales content

Category / shopper

• Critical Covid-19 related information relating to the category or shopper

IT

• Videos that succinctly and clearly explain the company’s IT ability

• How-to videos – connecting remotely, where to ask for help

• Security measures – inform colleagues of security weaknesses of working from home

Supply Chain / Field Teams / Operations

• Pride and appreciation videos – those key workers on the front line (self-filmed content that can be edited and sent out to the wider company)

• Showing continuity of service and effort

That’s not an exhaustive list of course but those are areas where now is the time to act.

We stand by to help you. We’re always available to chat on email, telephone or on video call (well of course!).

Check the Contact page on our website and please keep an eye on our Twitter and LinkedIn pages.