How to Enhance your Twitter Feed using Video Content

May 24, 2021

Using social media to promote your brand is a no-brainer, and Twitter is one of the best channels to raise awareness of your business.

A great way of taking advantage of Twitter’s capabilities is by creating and posting video content that creatively displays what your brand has to offer. Read on to learn how you can do just that.

Types of Twitter Videos

There are numerous types of videos that you can use to populate your Twitter Feed. These include:

Twitter Linked Videos - This is the simplest option. All you need to do is include a link to the video that you want to promote within your Tweet’s text. These links will create a video preview that users can play within their Twitter feed, which will help boost engagement as the step of clicking on a link is removed. The drawback is that linked videos won’t autoplay when scrolled to on people’s feeds.

Twitter Native Videos - This type of video is similar to linked video in the sense that it creates a preview within your Tweet, but in this case the video is uploaded directly as an attachment to a Tweet rather than via a link. Native videos are slightly better at boosting engagement than linked videos as they have the ability to autoplay.

Twitter Live Videos - Livestreaming is another great way of promoting your brand via video. This option gives you a lot more flexibility in terms of the content you can create, as you can film using a smartphone to give your video more mobility.

Twitter Video Ads - These are paid video adverts hosted by Twitter that can help increase awareness of your business and traffic to your website. They include ‘Promoted Videos’ (video uploaded to your Feed but is seen by more people), ‘First View’ (your video is top of the timeline), and ‘In-Stream Video Ads’ (your video ad plays during live streams).

Twitter Video Best Practices

Now that you know all the different video format options available on Twitter, here’s some best practices you should follow when uploading video content to your Feed:

Keep it Short and Simple - Videos should be 15 seconds long at most to maximise their impact and the message of the video should be effectively conveyed within the first 3 seconds.

Include Products and People - Ideally the video should open with the promoted product, followed by a person having a positive experience using it, then end on a final message or logo to encourage brand recall.

Use Visual Cues - Your brand’s logo should be clearly visible throughout the video as another way of boosting brand recall and helping to build your business’ identity online. Your video content should also be designed in a way that means it can still get its message across with no audio - for example, you can use captions.

Your video content can also take many different forms depending on the type of message you are trying to convey and the type of audience you are trying to reach. For example, educational/informational videos can be useful if you want have lots of information to get across to your followers.

Want more tips and tricks? Keep an eye on our blogs for the latest and greatest. And if you’re ready to harness the power of video for your brand or business, get in touch with us.

< Older Post

Newer Post >

Share this post:

Why In-Housing Your Video Team Might Not Pay Off

By Emily Blanden • April 9, 2026

Lots of brands are pulling video production in house. On paper, it sounds efficient but in practice? We’re seeing a different story. Here’s what often gets overlooked. You’re Hiring Individuals - Not a Creative Team Once you factor in salaries, kit, software and overheads, most businesses end up with one or two junior to mid creatives. Talented, yes. But limited in scope. An agency gives you directors, animators, writers, cinematographers, strategists… activated only when you need them. Creativity Gets Stuck In house teams work on the same brand day in, day out. Agencies work across sectors, styles and problems and that cross pollination is where the best ideas come from. Retention Gets Hard and Expensive Strong creatives crave variety and progression. Small teams can’t always offer it, and when one person leaves, the whole system wobbles. Replacing technical talent is costly and the “savings” of in housing disappear fast. Who’s Challenging the Brief? Executing a brief is one thing. Challenging it is another. You should have someone asking, “Is this the right format?” or “What if we did it differently?”. That’s where outside perspective becomes invaluable.

EVCOM Top 50 Update

By Madeline Moores • April 7, 2026

We're #23 in the UK Top 50 Big news from us! CH Video have climbed 7 places in the EVCOM (Event & Visual Communication Association) + Moving Image UK Top 50.

CH x Euronics: Going the Extra Mile

By Gary Wales • March 26, 2026

When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.

All posts