Go Big or Go IMAX: Lindt’s Epic 2025 Conference

July 14, 2025

CH-Video have been the proud video partner for Lindt UK for over 15 years, helping to shape their story through compelling video. From brand films and sales content to internal events we know their business and tone of voice like the back of our sticky chocolate covered hands.

The Brief


This year (2025), Lindt told us: “We’re going big for our conference – IMAX big.”  With every video set to play out on the largest screen in the UK at the science museum in London, video wasn’t just part of the day, it was the day. No pressure. 


  1. Create an epic opener to build drama and anticipation. 
  2. Tell “The Lindt Story” – an emotional journey of where they’ve been and where they’re going as a business. 
  3. Close with impact – leaving the audience inspired to shape Lindt’s next chapter.
  4. Visual Identity – create a suite of content including logos and stings.
  5. Filming & editing a wrap up of the 2 Day Conference.

Opening Film – The Alchemy of Chocolate 


A 90-second film blending science, craftsmanship and emotion, inspired by the Science Museum setting. A sweeping voiceover and dynamic visuals take viewers from atoms to truffles, culminating in a powerful call to action: 

“This is our Lindt Story– what part will you play?” 

Dark starry sky with a blue nebula and centered title text for a 2017 summer conference
Close-up of a human eye with a blue iris and a stylized digital iris on the right side, split-screen effect
Blue crystal ball above a bowl of red and white holiday ornaments on a wooden surface
Split image of a satellite dish against a blue sky and a warm brown interior shadow

Our Lindt Story 


Told entirely through the real voices of Lindt employees, this audio-led film was brought to life with stylised, cinematic b-roll that captured the everyday beauty of Lindt and the special moments it creates. 


Over four carefully planned half-day shoots, we gathered footage that reflected the full Lindt story from head office culture and chocolate craftsmanship at the flagship Piccadilly store, to the field sales team in action within a grocery setting, and finally, real moments of joy as consumers enjoyed Lindt in a café and local park. 


This thoughtful, detail-driven approach gave us an end result that was authentic, poetic, and deeply human a film that truly resonated with the Lindt team and brought their story to life in a heartfelt and cinematic way. 

Two café staff members in black aprons and gloves smile while serving at a counter under warm lights.
Person in a red sweater with eyes closed, holding a small item in a warmly lit indoor setting

 Closing Film – It’s Over to You 

A bold, 45-second visual anthem combining archive footage of Lindt teams with iconic London landmarks, featuring key conference messages superimposed across the capital. 


Set to soaring music, this no-voiceover piece ends the day on a note of empowerment and momentum. 

Aerial view of a dense city center with historic buildings and a large plaza under a cloudy sky
Sunlit city skyline at dusk with sparkles and the text “Let’s enchant the world.”

Visual Identity & Stings


As well as developing the three hero films, we collaborated closely with the Lindt team to create a full visual identity for the event – including naming the conference ‘Creating Our Story Together’, designing the logo, and producing a bespoke animated sting that welcomed attendees on the IMAX screen as they entered. 

Close-up of a black IMAX projector or theater equipment with blue IMAX logo

Chapter Stings


To elevate the storytelling throughout the day, we also designed cinematic chapter headings for each of the six segments of the Lindt Story – setting the tone as the leadership team took to the stage. 

A single bright light glows in the center of a dark, nearly black scene.

Technical Experts


Our team was on-site across both days of the event, capturing the atmosphere on film and working behind the scenes to ensure every single video moment played flawlessly. 

Conference stage with large “Chocolate” presentation screen and audience in theater seating
Audience watching a presentation on a large cinema screen showing three people in black shirts reviewing a tablet.
Two women standing at an indoor event, wearing lanyards, with a gold backdrop behind them
Woman posing in front of the London Eye on a sunny day
Four friends smiling and posing at a party with sparklers and colorful lights
Man speaking into a microphone at a conference, with a red-lit backdrop and blurred audience behind him.

So, what can we do for you? 

Whether it’s a high-impact opener, a heartfelt story, or a cinematic finale, CH Video specialises in creating powerful, emotionally resonant films that elevate live events.


From concept to delivery, we know how to make your message land – with clarity, creativity, and confidence. If you're planning a conference or brand event, let’s talk about how we can help you make it unforgettable:


hello@ch-video.com

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