How To Create Recruitment Videos That Work
February 27, 2018
27th February 2018 by CH
Recruitment videos are a really effective way to attract new talent. You can also easily adapt them to suit different social media channels and significantly expand your reach.
Not every recruitment video is the same, just as different industries have different requirements. We’ve got years of experience producing recruitment and careers videos for giants like PepsiCo and Thames Water , and we’ve learned what works well.
Read on to discover some recruitment video styles that might suit your company as well as some tips for creating great content!
Involve lots of People
Get creative and use your people to deliver a really inspiring script about the opportunities in your business. Not only will you get lots of different faces on camera, you’ll be able to show off all the different areas of your business too. You could use this engaging method to share your company values too.
Keep it Fun and Fresh
It’s crucial in today’s job market that you get across your company’s culture. Job seekers are increasingly ranking company culture as high as salary and benefits so it’s important your video is honest and a true representation.
In this video example we produced for PepsiCo, we used a quick-fire interview style to really get leaders personalities across, coupled with some fun animations.
Day in the Life
What better way to help potential new employees understand the role than showing what a typical day looks like?
And don’t forget, you can easily repurpose footage to create more content in different styles and lengths, so it’s suitable for different channels. Here’s an example of a shorter version of a five-minute video we originally created for PepsiCo. The video was posted on the careers page of their website.
Targeted Interviews
This is a great option when you are working with a smaller budget. If you have a specific role you’re recruiting for, then a dedicated interview with employees already in that role will answer a lot of questions for potential candidates and give them an extra incentive to apply. Keep these videos short though to retain your viewers’ attention.
Posting on Social
When posting on social media, you want videos that demand attention, keeping them short and sweet like our 30second promo video we produced for PepsiCo, to help recruit new people for their Digital team.
This is a fast-paced video that combines quick edits of PepsiCo advertising with large text titles. We cut it to the beat of the music to create energy and excitement around the scale of the business and the opportunities offered.
Top Tips
Make the most of what video has to offer. Don’t make it stuffy. It should be creative, fun to watch and really insightful. Simple things like adding a voiceover, designing and creating a character animation or just including more creative shots will make your content more impressive and eye-catching. You could also showcase facts about the company, present the history of your business (and its future) and share your mission statement to add more detail.
Recruitment videos can go a long way. They usually remain relevant for years to come but it’s also important to consider how the video(s) will fit with the rest of your external content and your online presence in general.
Really think about your audience and show off your company in the best possible way. Ask yourself if you would want to work there and make sure your answer is a yes!
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When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
Generative AI can easily open doors to help create bespoke, crafted content to elevate a video beyond the usual approaches. Recently we tested the latest AI tools to create vast scenic landscapes, humorous underwater worlds and visual effects shots for several campaigns. The tools have advanced a long way over the last few years and the barriers to creating believable or imaginative worlds are fading away all the time. Need an underwater disco full of dancing fish? Got it. A speaking anthropomorphic clown fish? Absolutely. The Key is Consistency It was key to ensure a good amount of consistency across each video. We created multi-angle reference sheets of characters and key objects and use node-based tools to link these, and additional brand references, to ensure the look was maintained throughout. The tools are now in a place where you can also direct and control the results much more closely. Camera moves, lens choices and lighting can be defined and adjusted to get closer to the image or video that you’re looking for and as the creative options expand, options for creativity within each shot expand infinitely.
We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
