Be Clear and Upfront

Do not be too broad or vague in how you communicate either. Be precise and clear on what the ideal candidate needs in terms of experience and skill set. 

Strike the Right Tone

Base the key messages in the script on the ideal candidate demographic and use the right tone of voice. 

For example, looking for an entry level person who is likely to be relatively young? Don’t load your video with technical jargon. Speak in a way that is easy to relate to and engage with.



Culture and Inclusion is Everything

People want to know what it’s like to work at a company. They’re looking for more than just a nine to five. So, go beyond the job description. Highlight why that perfect person should want to apply for a role at your company over any of your competitors. 

Make it clear how they’d fit into your company’s culture and ethos. Be honest about what you’re about to attract the right people.

Use Real Visuals

Video can explain, entertain or inform, which means choosing brilliant visuals is vital. Consider adding a few different visual styles or elements to help liven up the message.

It’s usually a good idea to show the real thing, and steer clear of stock imagery. 

Got a great looking meeting space? Include a shot of it to give a feel for what your offices have to offer. Is there a place for people to relax and chat? Include it!

If you’re creating a recruitment video for a role outside of your business itself, as many recruitment agencies will be doing, you can still use visuals to your advantage. Consider asking the company you are recruiting for to provide some shots of their offices, work areas or staff.

End with a Call to Action 

Talent Acquisition videos should end on a call to action. Something clear and easy to follow. 

Whether that’s visiting a certain webpage, emailing a particular address or calling a certain phone number, leave that perfect candidate in no doubt as to what they should do next in order to get that ideal job.

Get your Recruitment Video Going

At CH, we’re experts at working with businesses to produce creative and eye-catching content. 

So give us a call or drop us an email. (There’s our call to action!)