What Should You Establish Before Making a Video?

May 16, 2022

Before you start your video, ask yourself some basic questions about your goals. Learn what’s important.


What is the video’s purpose?


It is video best practice that the first and most important point you need to establish before making your video is what its objectives are. Whether it’s to sell a product, increase sign-up rates or inform viewers about a company update, you should understand how you’re going to deliver your brief.


Who is your audience?


This should be quite a simple one. Determine the type of person your video is aimed at and what motivates them to take the actions you want them to take. Once you understand this, you can tailor your content so it specifically appeals to your chosen target audience.


What’s the Best Tone of Voice?


Hitting the right TOV for your video is important to ensure you don’t alienate potential customers or consumers by striking the wrong tone, especially if you’re using voice over. For example, if you’re going for informative or serious, then stick to minimal music and confident, matter of fact language. But there’s always room for a bit of humour if it feels right!


What’s your Call to Action?


Every effective video should include a strong CTA to remind the viewer what the video is telling them to do. This helps boost engagement rates and ensures a clear message. Think about where you want viewers to visit, what you want them to buy and when, how you want them to feel. 


What Channels will your Video be Displayed on?


In order to get the maximum return on your videos efforts, make sure your content is shared and uploaded on the right platforms. For example, a 15 second video is great for a story on Instagram, and a video over five minutes is better suited for YouTube rather than Facebook or Twitter.


Get your Video Content Off the Ground


With a ton of creative expertise here at CH Video, we can help get the ball rolling and plan the best content for you. Say hello, give us a call or drop us an email.


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