How Vox Pops Videos Can Enhance Your Brand Strategy
June 30, 2017
30th June 2017 by CH
Vox pops, to put it simply, are the voice of the people and are an excellent way for brands to gain on camera endorsement from consumers about a new product launch or an old brand favourite and what better place to do this than at major sampling events.
Vox pop videos can be shared online through social channels like Facebook, YouTube or Instagram to aid with consumer engagement. They can also be leveraged by marketing teams to excite sales teams and in turn for sales teams to excite customers. They are not hugely expensive to produce and in our view add real value.
Here are our top tips for vox pops success:
1 – Plan your questions carefully and think about the desired responses
2 – Film them professionally, avoid DIY phone filming as it will detract from the message and be counter productive
3 – Film them in situ with colour/ branding in the background
4 – Add visuals of consumers interacting with the brand
5 – Avoid repetition and ensure responses are genuine and balanced
6 – Keep the edit short and snappy (no more than 1min)
7 – Animate your logo at the start and end of your edit along with music for that polished feel.
Throughout the year, our diary gets flooded with bookings for consumer vox pops and sampling content. We’ve produced hundreds of these videos over the years, filming at events like London Fashion Week, Wimbledon, Jaimie’s Festival, Polo in the Park and the Isle of Wight Festival to name just a few.
Here’s an example we made for Little Miracles at London Fashion Week:
If you’re interested in producing a vox pop style video, get in touch.
Share this post:
Recent posts
Lots of brands are pulling video production in house. On paper, it sounds efficient but in practice? We’re seeing a different story. Here’s what often gets overlooked. You’re Hiring Individuals - Not a Creative Team Once you factor in salaries, kit, software and overheads, most businesses end up with one or two junior to mid creatives. Talented, yes. But limited in scope. An agency gives you directors, animators, writers, cinematographers, strategists… activated only when you need them. Creativity Gets Stuck In house teams work on the same brand day in, day out. Agencies work across sectors, styles and problems and that cross pollination is where the best ideas come from. Retention Gets Hard and Expensive Strong creatives crave variety and progression. Small teams can’t always offer it, and when one person leaves, the whole system wobbles. Replacing technical talent is costly and the “savings” of in housing disappear fast. Who’s Challenging the Brief? Executing a brief is one thing. Challenging it is another. You should have someone asking, “Is this the right format?” or “What if we did it differently?”. That’s where outside perspective becomes invaluable.
We're #23 in the UK Top 50 Big news from us! CH Video have climbed 7 places in the EVCOM (Event & Visual Communication Association) + Moving Image UK Top 50.
When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
