How Video Promotes Better Mental Health in the Workplace
The Importance of Mental Health at Work
Workplace mental health has never been more important. With increased awareness of stress, burnout, and mental well-being businesses are realizing that supporting their employees' mental health is not just ethical - it’s strategic.
Studies show that poor mental health can lead to reduced productivity, increased absenteeism, and higher staff turnover, while a proactive approach promotes a more engaged, resilient, and motivated workforce.
The Impact of Addressing Mental Health in the Workplace
- According to the World Health Organisation, depression and anxiety cost the global economy $1 trillion per year in lost productivity.
- Research by Deloitte found that for every £1 spent on mental health interventions, businesses see an average return of £5 in reduced absenteeism and staff turnover.
- Mental Health First Aid England reports that 1 in 6 employees experience mental health issues at any given time.
These figures underscore the importance of addressing mental well-being in the workplace. However, many businesses struggle with how to effectively engage their teams in meaningful conversations about mental health.
The Power of Video in Mental Health Initiatives
One of the most effective ways to communicate mental health messages is through video. Video content is impactful - it has the power to connect emotionally and drive real change. Here’s why video should be part of your workplace mental health strategy.
1. Breaking the Silence
Many employees find it difficult to talk about mental health, fearing stigma or workplace repercussions. Video storytelling can normalize these conversations, presenting relatable stories and experiences that help reduce stigma and create a culture of openness.
2. Making Information More Accessible
A well-crafted video can convert complex information into an engaging and easy-to-understand format. Whether it’s explaining support services, highlighting coping strategies, or sharing employee testimonials, video ensures that messages reach employees in a way that resonates.
3. Enhancing Training and Awareness
Training sessions on mental health often rely on traditional presentations, but video can make these more dynamic and impactful. Videos can be used in e-learning modules, lunch-and-learn sessions, or company-wide campaigns to reinforce key messages and provide practical guidance.
4. Encouraging Engagement and Retention
People are far more likely to remember and act on information presented in video form than text. Studies show that viewers retain 95% of a message when watched on video compared to just 10% when reading it in text form.
How Video Production Can Support Your Mental Health Initiatives
Our creative approach ensures that your message is delivered in a way that is truly connecting.
• Powerful employee stories that highlight real experiences
• Educational animations that explain complex topics simply
• Videos that showcase your company’s commitment to mental well-being
See Our Work in Action
We’ve created impactful mental health videos that have made a real difference. On this page are just some examples that showcase our creativity and expertise.
Let’s Start a Conversation
This year’s Mental Health Awareness week is from
Mon 12 May 2025 to Sun, 18 May, so now's a good time for us to work with you on something impactful that will resonate.
By investing in video, you’re not just raising awareness, you’re making a lasting impact on the well-being of your employees and the success of your business. Let’s work together to create a healthier, more engaged workplace.
Contact us now.
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