We're Gold Award Winners!
We're so pleased to have been awarded Gold at the EVCOM London Live & Film Awards 2023.
Our submission in the category 'Best use of a Smaller Budget' for the King's College London video 'Geography' was awarded the top trophy on the evening amongst stiff competition.
The evening was also an excellent opportunity to view and applaud lots of great creative work from our industry peers.
The Brief
Their Geography course video on King's College London's website was dated and old fashioned.
They wanted a brand-new, fast paced video fit for multiple social channels that added drama and captured attention in the first 15 seconds. It also needed to convey their USPs, explain that Geography wasn’t just about studying rocks, and inspire prospective students to study there.
No small task. But we love a brief like this.
This was an opportunity to do things differently. So goodbye standard talking heads, dry interviews, and dusty academics. Hello innovative, sharable, and visually interesting content!
King’s needed to feature multiple people in the video. In our experience, this means it’s tricky to secure a filming date when everyone is available. On top of this budget was tight.
So, we only had one day to play with. The solution was simple but so effective... audio.
Over a one-hour session, we recorded everyone’s voices in conversation, giving us authentic soundbites on why they love the course, what they learn and how they teach. Gold dust for a narrative edit! We had successfully used this style for another King’s video:
The result was a complex topic that was fully explored, planned, and creatively executed in a visually and audibly arresting way. Plus, the beauty of an audio style like this is you can hear the authentic comments.
Visually, we wanted a text-driven accompaniment, so each shot looked different. We designed bespoke style frames using King’s branding and colours. To push this further, we also created stylised text elements and colourful watercolour effects.
“I think the videos CH produced have great dynamism and creativity that brings the subject(s) to life in a compelling and engaging way, told in a way that is appropriate for the audience.”
Lesley Stears
Head of Portfolio Marketing, SSPP at King's College London
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