What To Consider When Looking For A Video Agency
6th September 2019 by CH
Read time: 5 mins
It’s natural to want agencies and companies that you trust.
So when it comes to choosing a creative video agency to collaborate with, you need to find a team that shares your vision.
The following three questions are pretty important too.
Can they deliver what you need, when you need it?
This is a no brainer question, and it’s going to dictate whether the video agency you’re speaking to is the one you opt for.
If your video needs to be finished before a big event, company meeting or campaign kick off date, you need to feel confident that your agency’s going to deliver without any headaches.
Obviously, you can’t predict the future, but do they strike you as an efficient agency that has the right processes in place? Do they have a solid way of approaching each project creatively, but also on time and on budget? If you’re getting creative ideas and content suggestions from the outset with regards to your project, that’s a good sign.
Also, ask for links to their previous video projects and find out the respective timeframes. If they can say ‘we produced this beautiful video for XYZ in just 10 days’, and the video is great, then you’re onto a winner.
Are they experienced?
Do they have a proven track record of producing quality content that matches the style of what you’re looking for?
Take time to browse through their video portfolio and watch their work. How impressive is it?
How long have they been going for? Find out if they are a one man band or a bigger outfit.
Are they reliable and responsive?
The last thing you want is to commit to an agency and then the lines of communication go quiet.
Do you feel like they’re going to be proactive? Have they been quick to answer your questions thus far? Do you have a clear line of communication?
If there are any red flags like difficulty getting through to people, ignored emails, then keep searching.
It’s not all about the budget
Let’s be honest. A lot of crappy videos are made every day.
If you have an important campaign or piece of video content that you really need, invest in it and don’t do something that’s substandard.
Some agencies will agree to do things at low rates but sometimes it’s just not worth the risk.
While you’re here
The nice thing is that all our account managers are also producers and directors. So in other words, we have our fingers on the pulse and give the kind of insight and experience that you’re probably looking for. Give us a call or drop us an email, let’s chat.