Why Video Format Matters
Shape, size, format, aspect ratio. Landscape, vertical, square.
Let’s break down why it’s more than just a technical detail. It’s a creative decision.
We don’t crop it, we craft it.
Most videos? Landscape/widescreen work perfectly on a big screen and feel cinematic.
But for social, and especially on a phone? They play by different rules. If your video isn’t formatted for where and how it’s being watched, it risks getting scrolled past or misunderstood.
Format Affects Feeling
A poor crop to a different aspect ratio could hide the most important parts: faces, reactions, logos, text. And suddenly, your message or feeling doesn’t land the way it did in widescreen.
Even pacing can feel off when there’s less screen space as tighter frames often need tighter edits.
Every Platform Is Different
TikTok and Reels want 9:16. Instagram feed posts are better in square. YouTube Shorts, Stories, Facebook - each one has its own preference.
The more you adapt to the format, the more your content feels native - and that means more views, better engagement, and longer watch time.
Some platforms add UI overlays (e.g., TikTok captions, Like buttons, etc.), which can block crucial content. Reformatting accounts for this, repositioning key elements away from danger zones.
It’s More Than a Crop
Good reformatting isn’t just chopping the sides off a frame. It’s a careful process of reframing, resizing, repositioning. Usually it means adjusting graphics, subtitles, or even replacing shots altogether.
Your branding should stay visible. Your message should still feel powerful. And your video should still look like you.
Small Screens, Big Expectations
People scroll fast. And they expect content that’s designed for the space they’re in. If your video doesn’t feel like it belongs on mobile, it might not get watched at all.
But when it does? That’s when the engagement-magic happens.
You’re already fighting for attention on socials, so only show them what really matters.
At CH Video, we make sure your content shows up right - wherever it’s seen.
1:1, 9:16, 4:5 - whatever the platform demands so your content lands with just as much impact as the original.
We don’t crop it, we craft it.
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