Work

Project brief

Create a short disruptive explainer for a direct debit collection product launch.

Project outcome

The fintech market is saturated with graphs, monitor screens, city scapes and derivative imagery alongside sober scripting. So we did the exact opposite and used irreverence and a chatty tone of voice! The client was delighted and pushed for more. They now 'own' an approach that's unique in their market thanks to this first video.