Work

Euronics, one of the largest retail groups in the world, approached us to produce a short comedic video retelling the true story of an extreme customer delivery.

Concepts:

We pitched various concepts on how to retell the story using a comic-book style whilst utilising the latest AI tech to help visualise his journey.

Production:

We filmed Joe, the fantastic Euronics agent, describing his adventurous journey into rural Wales.

His mission?

To deliver a fridge freezer on foot through fields and rivers, going the extra mile for his customer.

We created multi-angle references for Joe as well as the Euronics van and the package that had to be delivered. This ensured consistency, especially when working across scenes and camera angles.

Then we utilised the latest AI technology to map out each shot, embracing node-based generative tools to allow us to refine and iterate to get the best possible visuals for the story.

Once the core visuals were in place, additional elements were composited together to make it more stylised and fitting with desired the comic book aesthetic.

Reformatting:

The main video was reformatted into different aspect ratios to work more effectively across social media platforms.

All visuals and subtitles

were repositioned, taking into consideration different UI overlays across multiple social platforms.