Work

PepsiCo  |  Next Big Idea - Over The Years

Since 2017, we have created and managed the visual identity of PepsiCo’s annual ‘Next Big Idea’ employee competition. 

A white background with a few lines on it

Each year, we’re trusted to evolve their brand and create a contemporary design influenced by trending styles and key themes (e.g. sustainability). 


The chosen design becomes the core look & feel for that year and is executed across all comms materials – HTML emails, teaser videos, event stings, merchandise, etc – to bring excitement and engagement across all regions and sectors. 


Although video production is our main passion, we do work designing graphics packages for our video projects too - it’s all part of creating a cohesive whole.

2024

2023

Stylized city skyline between green fields and blue mountains under a bright sky
Silhouetted city skyline at sunset with a golden sun reflecting on the water

A more rustic rework of the landscape but with a softer, watercolour vibe using AI to our advantage.

A bold, bright and colourful landscape scene to key into the central them of Pep+ and sustainability.

2023

Sunset skyline over a city, with dark buildings reflected on calm water

A bold, bright and colourful landscape scene to key into the central them of Pep+ and sustainability.

2022

2021

Soft blue and pink gradient background with a faint horizontal band in the center
Abstract geometric design with overlapping blue, yellow, and magenta shapes inside dotted circles

A futuristic holographic design using high-gloss and pastel highlights.

A fun, vibrant geometric design to hero PepsiCo’s people and products.

2021

Abstract geometric design with overlapping blue, yellow, and magenta shapes on a white background

A fun, vibrant geometric design to hero PepsiCo’s people and products.

2020

2019 - Global

“THE NEXT BIG IDEA” text over a purple-blue city skyline with skyscrapers and a lightbulb icon.
Stylized city skyline with the text “THE NEXT BIG IDEA” on a blue sky background

A subtle refresh of our cityscape with the addition of 'digital dots' representing virtual connections during Covid times.

The first time NBI went Global so we created a global-inspired skyline using an origami-inspired ‘folded’ look to the designs.

2019 - Global

City skyline graphic with the words “The Next Big Idea” and a hot air balloon on a blue background

The first time NBI went Global so we created a global-inspired skyline using an origami-inspired ‘folded’ look to the designs.

2019

2018

Sunlit forest with tall trees and long shadows across a mossy, green woodland floor
Snow-covered mountain peaks under a blue sky with wispy clouds.

Using real landscape visuals and adapting stripes and chevrons from PepsiCo’s EVP branding to use as wipes and transitions.

Using the font and colour blocking from PepsiCo’s EVP branding to weave in and around mountain photography.

2018

Snow-covered mountain peaks under a clear blue sky with wispy clouds.

Using the font and colour blocking from PepsiCo’s EVP branding to weave in and around mountain photography.

2017

Blue textured abstract background with a lighter glowing center

Animating and adapting from the very first original Next Big Idea logo.

Keeping your video content fresh often means developing your

brand’s reach with sympathetic design expertise.


If you want peace of mind, creativity and continuity then say:

hello@ch-video.com

Keeping your video content fresh often means developing your

brand’s reach with sympathetic design expertise.


If you want peace of mind,

creativity and continuity then say:

hello@ch-video.com