5 Tips For Increasing Video Engagement On Social Media
July 21, 2017
21st July 2017 by CH
With video content on the rise and social media platforms encouraging the creation and sharing of video (Instagram stories, Facebook live, etc), it’s become increasingly challenging for brands to stand out, as more and more visual content is being created.
We’ve been creating bespoke video content for the past 12 years, including videos tailored specifically for social media.
So check out our 5 tips on how to increase engagement of your videos on social:
- Add subtitles
It’s incredible that 85% of videos on Facebook video are watched without sound. All videos on social should ideally have subtitles as the majority of users will be watching the video, but have their sound off. So it’s a good idea to make both options available.
- Choose The Right Length
Videos on Facebook should be no longer than 30 seconds, and usually they should go straight into the footage with no title card. Full length videos will perform better on YouTube, so it’s worth creating two edits for the different channels, if possible.
Learn more about the best duration for an effective video here.
- Keep It Clear
To make the most of your content, your post should be very directional and only have ONE call to action. For video, this would usually be watch, e.g. ‘ Watch our video to find out… ’ but you could also use other actions like ‘ Tag someone who will love this video… ’ or ‘ How would you build on this? Comment with your idea’.
- Tag, tag, tag
If a person/brand/company etc. is featured in the video, tag them in the post and also ask them directly if they can feature it and promote it for you via their own social media pages as well.
- Advertise
Finally, this is an important one. To really boost your video post (especially on Facebook), you will almost certainly need to put some media budget behind each video to get it seen, as Facebook is giving branded content virtually no organic reach these days. Start with £50 per video to see what works.
You can target very specific audiences too, so it can pay off quite well, and at the end you can analyse the results and insights of your ad campaign to understand what works and what doesn’t.
To see examples of successful videos for social media, check out our Portfolio and don’t forget to subscribe to our YouTube channel.
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We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
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