5 Tips For Increasing Video Engagement On Social Media
July 21, 2017
21st July 2017 by CH
With video content on the rise and social media platforms encouraging the creation and sharing of video (Instagram stories, Facebook live, etc), it’s become increasingly challenging for brands to stand out, as more and more visual content is being created.
We’ve been creating bespoke video content for the past 12 years, including videos tailored specifically for social media.
So check out our 5 tips on how to increase engagement of your videos on social:
- Add subtitles
It’s incredible that 85% of videos on Facebook video are watched without sound. All videos on social should ideally have subtitles as the majority of users will be watching the video, but have their sound off. So it’s a good idea to make both options available.
- Choose The Right Length
Videos on Facebook should be no longer than 30 seconds, and usually they should go straight into the footage with no title card. Full length videos will perform better on YouTube, so it’s worth creating two edits for the different channels, if possible.
Learn more about the best duration for an effective video here.
- Keep It Clear
To make the most of your content, your post should be very directional and only have ONE call to action. For video, this would usually be watch, e.g. ‘ Watch our video to find out… ’ but you could also use other actions like ‘ Tag someone who will love this video… ’ or ‘ How would you build on this? Comment with your idea’.
- Tag, tag, tag
If a person/brand/company etc. is featured in the video, tag them in the post and also ask them directly if they can feature it and promote it for you via their own social media pages as well.
- Advertise
Finally, this is an important one. To really boost your video post (especially on Facebook), you will almost certainly need to put some media budget behind each video to get it seen, as Facebook is giving branded content virtually no organic reach these days. Start with £50 per video to see what works.
You can target very specific audiences too, so it can pay off quite well, and at the end you can analyse the results and insights of your ad campaign to understand what works and what doesn’t.
To see examples of successful videos for social media, check out our Portfolio and don’t forget to subscribe to our YouTube channel.
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When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
