5 Promotional Videos That Keep You Watching

22nd August 2017 by CH

Every man and his dog knows video content is on the rise, especially online with consumers now spending more time watching video ads than ever before.

But a lot of online videos and TV ads are just plain boring or too try hard and obvious. The trick is to create a video you’d show your friends, something memorable.

So what’s the secret to a great promo video that keeps your audience engaged enough to watch the whole thing?

At CH, we’ve had almost 13 years experience producing promotional videos for big brands and we know what works. But instead of a big checklist, we’re going to let video speak for itself.

Here’s 5 promos that should keep you watching:

1. Volvo Trucks – The Epic Split

This is epic. After all, it’s got Jean-Claude Van Damme doing the splits, Enya’s iconic ‘ Only Time’ and a great feeling of calm which draws you in instantly. Four years later and the video which went viral on social media counts over 86 million views on YouTube alone.

2. GoPro: Red Bull Stratos – The Full Story

GoPro and Red Bull partnered with Felix Baumgartner to break world records and capture images unlike anything else seen before. A truly memorable moment, celebrating people’s ability to achieve incredible things.

3. TEMPTATIONS ™ – Keep them busy

The gradual build-up of tension created with the help of sharp editing, sound effects and music that suddenly changes from a Christmas carol to heavy rock keeps you watching. Plus, cats – who doesn’t like cats? The overall result is a funny video that is short enough to be perfect material for sharing on social.

4. So Yeah, We Tried Slack…

We’re a little biased as we use Slack and love it but whether you like or hate this video, you have to admit that it’s executed well. An excellent example that B2B videos don’t have to be stiff or boring, this uses honesty and humour to showcase a product. It’s ‘making of the making of’ approach also makes for a memorable video.

5. McCafé | TV Ad | McDonald’s UK

Probably an advert you’ve seen a few times on TV. McDonald’s usually get it right. Here, they’re using a provocative kind of humour to make fun of the present coffee market and highlight the simplicity of McCafe instead. Simple but clever because most people can identify with it.

Which one of those videos did you like best and would you add other examples to the list? Let us know on Facebook , Twitter or Instagram