Adding Excitement to your Virtual Event
Virtual working is here to stay. That’s also true for lots of events that used to be in-person.
Award ceremonies, company conferences and townhalls have all gone virtual over the past year. So, having standout videos up your sleeve to maintain everybody’s interest and excitement is really crucial.
Here are a few examples of video content that can help structure your event and ensure your audience gets the most out of it!
Before the Event
An explainer video is a great tool for explaining to your audience what they need to do prior to an event. For example, instructing them how to sign up or how enter an award.
Here’s an explainer video we produced for PepsiCo’s Internal innovation game ‘The Next Big Idea. The voiceover explains to employees how to get involved and enter into the competition. The video was shared months ahead of the event to encourage people to think of an idea and sign up to take part in the competition. See it here
An event teaser video is something you can use to get people excited or interested in the event. This could be a short 30 or 40 second video to highlight the key points that will be covered, announcing key speakers, or showing people where to sign up for an event.
We created this teaser video for the same PepsiCo competition to tease and get people excited to enter and also to tune in.
During the Event
Holding frames, stings and videos make a huge difference for online events. They make it feel slick and much more professional than a boring PowerPoint slide!
A countdown clock before the event starts can act as a marker for your audience to know when they should be ready. Dial in early then relax… ahhh.
A welcome opening sting is really impactful and can introduce the event, creating a ‘buzz’ to get people excited. Here are two examples we created for an awards event with NHS Property Services. Glitz and glamour all round!
Alternatively, a longer form opener video with more of a narrative can pack a punch as well. We produced this video for PepsiCo’s One Billion Smiles awards event.
Other stings could include speaker intros or call to action videos for interactivity such as online voting. Videos are also a great tool to include in presentations at an event, introducing or summarising ideas and things discussed.
After the Event
An online event wrap up video is a awesome way to remind people of the key takeaways of and give an overview for people that didn’t attend.
Here’s an example of a wrap up video we did for a virtual event for Everbridge launching a new online tool.
See it here
It's a Win Win
Breaking up a virtual event with video content adds interest, professionalism and really elevates all aspects of an online hosted event.
Videos add excitement, maintain engagement and capture the essence of an experience that we’re all unlikely to get in person for a while.
They also stop your audience from dropping off or getting bored which is a must for our new digital ways of working!
Say hello@ch-video.com to speak to us about your event.
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