Big Video Trends For 2023

February 23, 2023

We love video! It’s exciting and ever-changing with new styles, platforms, and technologies coming out all of the time. 


Let’s take a look at some of the expected video trends for 2023. 

Filming In Person


Covid can jog on from our point of view. We’re back, we’re filming and we’re travelling all over.


So, film professionally! Don’t revert back to a simple self-recorded piece of content that everybody is a bit tired of seeing nowadays. 


AI-Generated Videos 

Artificial intelligence has really taken off. It’s transforming the video landscape and we can expect to see more in 2023. 


AI-generated videos are making it easier for brands and content creators to produce high-quality video content. They can be used for a wide range of applications, including product demos, explainer videos, and social media content.


Short-Form Videos 

How short is too short?! Short-form videos are huge on TikTok and Instagram, and this trend is likely to continue in 2023.


Easy to consume, share, and create, they’re the perfect way to capture short attention spans and drive engagement. 


Vertical Videos 


Vertical videos are optimised for phone screens and give a more natural and immersive viewing experience. 


Keep the content visually compelling and engaging, with clear messages and consider if you need audio to ensure your content is accessible to everyone.

Interactive Videos 


A really engaging way to give a personalised experience, allowing viewers to make choices and interact with the content, for a more immersive and engaging experience. 


In 2023 you can expect more brands and content creators to leverage this as part of their marketing and content strategies on a range of applications from product demos and educational content to interactive games. 


Live Streaming 


It’s been around for a while but it’s been gaining more popularity in recent years, and is expected to continue in 2023. 


Used for product launches, Q&A sessions, and behind-the-scenes content, it’s an authentic and unfiltered experience, it’s an effective way to build trust and engagement with your audience. 


The key to success with this is really sure the content is compelling, engaging, and relevant to your target audience. 

Explore More


Video will continue to be the dominant force in the world of digital marketing in 2023. So whether it's short-form, live streaming, interactive video, vertical videos or AI, there's a trend for every brand to explore in 2023.


Speak to us to pick our brains.

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