What if we could make team meetings better? What if we could get more done and feel more engaged in the process?

One way to do this is by using videos. Research shows that videos can increase productivity by as much as 50 percent! 

So how can you use video to boost your team meetings? Let’s take a look…

Use videos to engage and energize

Videos are the ultimate way to bring some energy to a meeting, townhall event or conference. 

Make an impact at a big event with a powerful teaser video to make everyone sit down and take notice. Set the tone with a fun spoof video featuring some of your leaders. Reinforce the meaning behind your meeting or conference theme to get everyone on the same page.

Use videos to share specific information

Videos are a really good way to convey information that’s hard to explain in person, like complex data visualisations or step by step processes that people need to take in and understand. 

If there’s something specific about an aspect of your business that needs more explanation than text alone provides, videos can show how it works in detail, even if it's only one step at a time.

You could start with an upfront summary frame then go into more detail with visual aids. It’s like a Powerpoint presentation but far more exciting. It’s also nice to have a break from people talking at you!

Use video to show detailed processes

Everyone learns in different ways so when you’re trying to explain detail and processes, it can be helpful to show what that really looks like visually. 

Use video to get people excited about your ideas and plans. You can also do that for things that haven’t happened yet, such as how a marketing plan will work, or brand plans for the coming year. 

That could be an animation, filmed footage with motion graphics overlays on top, stock imagery or video clips to support what you’re explaining. Animated text read at the same time as a voice over also reinforces important elements and messages by emphasising key things to remember. 

Video is an excellent way of doing all of this because you can show details and make things clearer than they would be in spoken word, or a presentation with too many pages and boring icons. 

Use video to share information before, during and after a meeting

Before a team meeting or event, use videos to share info with your team who are attending in person or remotely.

The same applies afterwards. If some people can’t join the meeting, recording it and editing the highlights or key takeaways of your conversations then sharing them afterwards means everybody knows what was covered in a bitesize, more structured way. It’ll also give others an opportunity for questions and insights without needing to be there themselves. That way everybody still feels like they’re part of the action.

Video content wins

Go ahead and improve your meetings and boost team productivity. Try some of these tips out to create some buzz around your quarterly meetings, townhalls, annual conferences - the possibilities are endless with video.