Case Study – Walkers Crispmas Wonderland Video
May 18, 2017
18th May 2017 by CH
What
Walkers crisps chose us to create a short video to promote their festive interactive augmented reality app, created in collaboration with Blippar, and show consumers how to download it.
The video combines eye-catching motion graphics, in-app visuals and voice-over, which explains how you can use the app, whilst maintaining an exciting tone-of-voice and a festive atmosphere and music.
When
The video was launched 4 weeks before Christmas but the pre-production took place weeks before the release date because of the scripting and planning involved.
How
One of the main aims of the video was to engage the audience right from the start, which is why the first 3 seconds were crucial for grabbing attention. We worked closely together with the Walkers marketing team to write the script, design the storyboard and casting actors for the shoot, to ensure that the video captured the desired excitement and conveyed the right message, whilst remaining on brand and on trend.
Where
The video was promoted across the social media channels that Walkers are present on, with an emphasis on Facebook.
Results
The original Facebook video amassed an impressive 750k views, 73 shares, 520 likes and 99 comments. It was then shared again a week later and gained a further 168k views.
Watch the video below and if you’re ready to get started on your video, get in touch by calling 01189 676 494. We’re always here to help.
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