Ch…ch…changes…
June 20, 2017
20th June 2017 by CH
We’ve had a lick of paint, we hope you like it. But it’s more than that.
In the past few years the video production industry has changed beyond recognition. Technology has democratised the ability to shoot video; your smartphone is more capable than a professional video camera of even five years ago. Of course, having the ability to shoot 25 frames a second does not necessarily equate to a good video, just as owning a microwave does not make anyone a decent chef.
For businesses who rely upon a professionalism for both internal and external communication it has been an awakening. The gulf between self-shot, ‘quick and dirty’ video and video content that’s been expertly considered and produced for effective communication is obvious. It’s also a matter of trust – the viewer these days understands as much how a video is produced as the narrative it is delivering. This perception is as important.
Throughout this evolution Changing Horizons (the clue is in the name) has continually adapted and re-organised to meet the new frontiers of video production and communication for business whether B2B or B2C and more.
But because incremental change is not always visible, we felt we needed to give ourselves a new look externally. Out with old and in with the blue.
CH, because that’s what we are now known as, is made up of a core team of really creative and passionate practitioners of video with extensive experience across all manner of video deliverables. Along with our trusted network of partners we can scale up and down as required making us truly agile and competitive.
We bring quality, validity and experience; we really know how to get the best out of video, from a ‘talking head’ right up to an extensive and logistics-heavy shoot day. Creativity is at the heart of our work. We have the skills to craft narrative content that educates and engages audiences, pushing the boundaries of branding and storytelling.
We are proud of the services we offer and we’re respected by our clients, of all sizes, for working closely with them and for anticipating what they need. We create video in the most cost effective way.
Take a look around our new website for the ‘top line’ but please feel free to give us a call – no obligation, we just love talking about video and we’re a friendly bunch, promise.
Now, more than ever, well-produced video is a proven and effective method to communicate your messages to the world.
CH make those videos truly brilliant.
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Generative AI can easily open doors to help create bespoke, crafted content to elevate a video beyond the usual approaches. Recently we tested the latest AI tools to create vast scenic landscapes, humorous underwater worlds and visual effects shots for several campaigns. The tools have advanced a long way over the last few years and the barriers to creating believable or imaginative worlds are fading away all the time. Need an underwater disco full of dancing fish? Got it. A speaking anthropomorphic clown fish? Absolutely. The Key is Consistency It was key to ensure a good amount of consistency across each video. We created multi-angle reference sheets of characters and key objects and use node-based tools to link these, and additional brand references, to ensure the look was maintained throughout. The tools are now in a place where you can also direct and control the results much more closely. Camera moves, lens choices and lighting can be defined and adjusted to get closer to the image or video that you’re looking for and as the creative options expand, options for creativity within each shot expand infinitely.
We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
