How AI Is Affecting Video Production
September 5, 2018
5th September 2018 by CH
The way that Artificial Intelligent (AI) machines are thinking and learning is starting to change and shape the future of technology.
AI is being used in a variety of industries to help speed up processes, and also helping to make films better in a variety of ways – and is even proving to be cost effective in some areas.
How video production is evolving
Film and video are always changing and AI is just another way technology is playing a larger role in the production stages.
Technology such as 3D printing is revolutionising film in production design, while virtual reality brings worlds to life and drones are opening up new opportunities for camera angles.
Plus, it’s now possible for automated video editing tools thanks to AI.
In Hollywood, AI is playing a huge role – especially in film reviews. Did you know that IBM created a movie trailer with AI ?
Technology that’s changing video
Looking to the future, AI will most likely play an even bigger role in everything film-related and we’re looking forward to seeing the new opportunities that it brings, alongside powerful technology.
There’s a bunch of new technology that is changing video production – particularly drones. We love drones as they allow for a variety of shots. They can follow a subject while hovering and keep it all in perfect focus. Some of what they do humans simply cannot. Obtaining a bird’s eye view shot is much simpler with drones, and this is making high-quality film more accessible.
Additionally, 360 video technology is becoming more popular this year too – as we predicted . It can make content more engaging and interactive as the viewer feels actually involved with what’s happening.
How do you think AI will keep changing video production and film? Let us know on social by liking our Facebook , following us on Twitter or connecting over on LinkedIn . To see more examples of how technology and AI is making film more awesome – subscribe to our YouTube channel !
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When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
Generative AI can easily open doors to help create bespoke, crafted content to elevate a video beyond the usual approaches. Recently we tested the latest AI tools to create vast scenic landscapes, humorous underwater worlds and visual effects shots for several campaigns. The tools have advanced a long way over the last few years and the barriers to creating believable or imaginative worlds are fading away all the time. Need an underwater disco full of dancing fish? Got it. A speaking anthropomorphic clown fish? Absolutely. The Key is Consistency It was key to ensure a good amount of consistency across each video. We created multi-angle reference sheets of characters and key objects and use node-based tools to link these, and additional brand references, to ensure the look was maintained throughout. The tools are now in a place where you can also direct and control the results much more closely. Camera moves, lens choices and lighting can be defined and adjusted to get closer to the image or video that you’re looking for and as the creative options expand, options for creativity within each shot expand infinitely.
