5 Video Production Trends for 2018

8th December 2017 by CH

Video content is the future but we’re sure you already knew that.

Can you believe that this year, a massive one-third of online activity was spent watching video? (yes, you did read that right). It’s sure to continue next year so here’s our predictions for video trends that will become even more popular in 2018.

1) VR

After taking the gaming industry by storm, we think as technology becomes more mainstream and affordable, VR videos will become even more popular. Who knows – maybe in a few years we’ll all go to watch massive VR productions at the cinema.

2) AR (Augmented Reality)

AR goes hand in hand with VR and whilst it’s not exactly a type of video, we’re excited to see what 2018 will bring for this type of interactive content, but more importantly a new Harry Potter AR game is in the works. The rumours are true!

3) 360

With increasingly more people able to create their very own 360 videos on their phones, this kind of video content shows no signs of slowing down. Plus, it’s a great way for brands to differentiate themselves and offer more engaging content, especially on social media.

4) ‘Explainer’ videos

Explainer videos aren’t anything new or groundbreaking but people are watching more video content online and emerging technologies give the ability to make them much more interesting, we predict increased demand for this type of video next year.

5) 3D Animation

There’s so many possibilities for 3D animation to enhance video content and we expect to see more brands and businesses harnessing 3D video to connect with consumers next year too.

These are just 5 of the video trends we think will grow in 2018 but if we missed any, give us a shout on Facebook, Twitter or Instagram