How to make your video stand out in a crowded market

April 19, 2023

Want to make your video stand out and memorable so people share and engage with it more?

Let’s take a look at some simple ways to make your content shine.


Start with a unique concept


The first step is to come up with a unique concept and think about what could make your video content interesting and different. Something that really resonates with your audience to capture their attention. This could be a new take on a popular topic or an unusual style that your audience hasn't explored before. Whatever it is, make sure it's something that people will really want to watch.


Focus on quality production


People are more likely to engage with videos that look professional, so investing in high-quality production is a good idea. Once you have a unique concept, focus on a quality production, making sure your video is well-lit and well-shot, well-edited, well-produced. Nobody loves watching a self-filmed video but sometimes it’s the only option. So, if you have to go that route, ensure it’s directed remotely to get the best out of the content. 


Use engaging visuals and storytelling


It's also important to use engaging visuals and storytelling to keep your audience interested. This means both visually appealing and informative or fun to watch (whatever your concept!), and telling a story that is compelling and easy to follow. When viewers can connect with the story you're telling, they're more likely to stay engaged.


Create a strong hook


The first few seconds of most videos are critical, but especially on social. This is where you create a strong hook that captures the viewer's attention and entices them to keep watching. You could use a surprising fact or statistic, an intriguing question, or a dramatic scene to hook your audience. Whatever it is, make sure it's something poignant.


Optimise for search


To make sure your video stands out in a crowded market, optimise it for search using relevant keywords in your video title, description, and tags so that people can find your video when they're searching for content on your topic. You should also make sure your video is shareable and easy to embed on other websites.


Promote your video


Finally, to make your video stand out, you need to promote it. Share it on social channels, embed it on your website, and encourage others to share it with their networks. The more exposure your video gets, the more likely it is to be seen and shared!


We’re full of useful tips here at CH Towers, so why not say hello@ch-video


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