Every video brief and budget that we work with is totally different. It’s all part of the bespoke process of creating video content!

Some of our clients have budgets in mind and a clear vision of what they’re after. Whereas some come to us for ideas on how to do things on a shoestring. Well, we do like a challenge.

Sometimes costs need to stay low, so let’s have a look at a few tips on creating quality video content if your purse strings are tight.

Free Stock Assets

One of the most obvious ways you can save money on your video project is by using royalty-free assets. Sites such as Pexels and Unsplash provide high-quality images for free, so you can be sure you aren’t diminishing your end result. Music is another important aspect of your video that shouldn’t be overlooked in order to save money. There are some free music sites out there but it’s usually best to spend a couple of hundred on a proper royalty free track that matches your video style.

Minimising Locations

Another way to lower your production costs is by thinking about your filming locations. If you’re thinking of hiring out a big stately home, a studio, or an event space even for a couple of hours, it can mean big money. Minimising locations also reduces your expenses and transport costs for crew or cast, plus potential approval or council fees you might have to pay to shoot there. 

Remote Direction

Remote filming is another method of conserving your budget, which also goes hand in hand with the tip above. If you need to feature people but they’re not in the country or availability doesn't work out, capturing people remotely (for example over a Zoom or Microsoft Teams call) is a suitable solution. Just make sure you have a video producer to direct them and make sure the content looks and sounds right, as well as covering everything in your script. 

Shorter the Video, Bigger the Savings

Creating a shorter video is often a good way to reduce costs. In some cases, a shorter video can even communicate your message in a more effective way than a longer one. Generally, the most memorable videos and those with more creativity focus on a single message. Our rates are usually based on video duration too. 

Leading with Text and Assets

Finally, texts and assets based video content can be just as effective as using professional filming or actors. Big, bold text and simple colours with visual assets (e.g. free stock or supplied imagery from your team) can be an effective way to get information across. You can also pay for asset packs of various icons or infographics, such as camera transitions, which improve the quality of your video for a low cost.

Get Your Video Going

We are all creative video experts here at CH. Let’s get the ball rolling with the best content for you.