Creating feel-good videos that make people smile or laugh, feel excited, interested or enthused is all about striking the right balance and really considering your content. 

For a positive emotive response, your tone of voice, visual style, pacing and music choice all come into play.

Use Humour (Duh!)

One surefire way to make your audience understand that what they’re watching is supposed to make them feel good is to make them laugh, whatever approach that may be.

Could you go for visual humour with props, costumes to create a spoof video? Maybe a satire style that uses a popular culture theme that people will recognise? Or perhaps a mockumentary approach, filming people in your business?

We’ve produced so many spoof videos for company conferences, events or awards over the years. They’re a really fun way to involve people during filming in something different to their 9-5 and can make an event really memorable with stand out content. 

An Upbeat Tone of Voice

To strike the right tone and add impact, go for fun and upbeat. Whatever your message, positive words and an enthusiastic TOV is a very good idea to get the right response from your viewers. Be smart, witty, and interesting to get the reactions you want.

Take a break and review your script to think about what your reaction would be after watching or listening to it. Do you feel excited and enthused, or does it all fall a bit flat?

Keep it Quick

How long your video means how long people need to pay attention. Think about your reaction. Would you continue watching? 

If you’re aiming for a fast paced video but your script is too long and wordy, viewers will drop off and move on. Keep it snappy, cut back on your messages.

Use Appropriate Music

If your viewers will be watching with their sound on, make sure your music is just as fun as the rest of the video. Upbeat music, usually pop or dance tracks with a fast beat, helps the audience know straight off the bat that what they’re watching should make them feel good.

As a side note, clients often ask to use recognisable chart tracks in their internal video content, and this is usually ok to do, as long as it’s not shared externally, online or on TV. 

Bright & Vibrant Colours

Using bright and vibrant colours is another way to make it more uplifting and stand out. A great example of this can be seen in the ‘PEP U’ video we created for PepsiCo, where we designed and built three bespoke sets with vivid colours with a fun, 1980’s theme.

Include Happy People

If your video is going to include people, real or animated, make sure they reflect the positive tone of voice from the rest of your video. If viewers see people in the video reacting positively, this will have an impact on their own emotional response too. 

Get Your Video Going

No surprises that we’re all creative (also fun and positive people!) here at CH, and we have loads of experience under our belt producing fun and upbeat content for lots of different clients.

Get in touch with us to see examples and let’s get the ball rolling.