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How to use video to grow your business online

23rd February 2017 by CH

With global consumer Internet video traffic predicted to account for an impressive 80% of all consumer Internet traffic by 2019, now is the perfect time to start taking advantage of the power of video for accelerating growth and awareness for your business online. When used smartly, this visual medium can be a great way of growing your business online by driving more traffic to your website, improving engagement with your target audience or acquiring new leads/sales.

The CH team has over 10 years of experience working with all sorts of businesses from varied industries, helping them bring their messages to life and thrive in the online world (and beyond) with the help of stunning visuals and different types of videos. Read on to discover how you can use video to grow your business online.

Raise brand awareness

Introductory videos which give an overview of your company or brand can be extremely useful for raising brand awareness, whether you’re a retailer targeting consumers or a B2B company liaising with new partners, for example. Showcase these videos on your homepage and tell new visitors your story in a creative manner with a 2-3 minute video that will engage them right from the start.

Use short 10-15 seconds videos for social media where attention spans are shorter to provide fresh and interesting visual content that can reach your target audience with a bit of help from social media advertising.

Drive more traffic

Not only is YouTube the 2nd largest search engine after Google, but in December 2015 more people visited YouTube from desktop devices than Google.com. Take advantage of this valuable traffic source by creating a YouTube channel for your company and then regularly upload videos which can increase chances of people finding you organically on YouTube. Don’t forget to include a link to your website, so people can visit it after watching your videos.

Increase conversion rates

Did you know that including video on a landing page can increase conversion rates by 80%? You can choose from different kinds of video types, from product videos which offer additional information about your products, to showcasing the benefits of a new service you offer, or using visual CTAs (call-to-action) to encourage users to perform a desired action.

Additional trust signals

Testimonial videos are an excellent trust signal which can easily demonstrate the benefits of working with your company, as told by your clients, which can give you an added level of credibility.

Efficient internal communication

Whilst video can be used successfully as part of your marketing strategy, when it comes to growing your business, it’s also important to constantly improve productivity and efficiency. One way of achieving that is with the help of internal videos. Whether you want to introduce a new way of working/internal system/services, video can help you spread your message quickly and easily, without having to waste additional resources.

Recruitment videos

As your business starts growing you’re going to need more people to help you support and continue this growth. Make the recruitment process more attractive and stand out from competitors with the help of insightful recruitment videos.

These are just a few ways in which video can be used to grow your business, as the industry and video technologies keep evolving.

If you’re ready to get started and harness the power of video for your company, get in touch today with the CH team.

Changing Horizons

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