Tom & Steve Introduce Our New 4K Camera Setup
March 2, 2017
2nd March 2017 by CH
We’re always looking to maximise the quality of our output. So recently we’ve had the pleasure of updating our kit room, with two fantastic new cameras, the Sony FS7 and Sony A7S mark II. But how do they differ from our previous set up and what visual difference do they offer.
The Sony FS7
- Visually this camera is in a different league. The image has incredible detail, sharpness and dynamic range. Shooting an interview by a window? Now we can expose for both the foreground on the inside as well as the brighter outside scene, avoiding a completely white, washed-out window. Sunny sky and dark forest floor? No problem. Having this capability gives us a lot more control and flexibility as well as producing fantastic looking images.
- The next huge benefit is the ability to shoot in ultra high resolution 4K (double the resolution of HD). While many clients still have no way of viewing 4K, it still has a range of uses for us while editing, the main being the ability to crop into images. Allowing a one camera interview to now look like a two camera setup without loss of quality.
- The other great feature is slow motion! We can now shoot up to 150 frames per second, that’s six times slower than reality! his can add tons of drama and make any shot look instantly cool.
Sony A7S mark II
This little beauty becomes our star B camera for video and A camera for stills. It’s main benefit is its size. It’s incredibly small, useful for shooting in tricky situations. While there is a small payoff in terms of quality to the FS7 it still has its own impressive capabilities, including 4K and four times slow motion. The footage also marries together seamlessly with the FS7, so perfect for a two camera interview setup.
Anyway, talk is cheap, let’s see some results. Here’s what we shot in a couple of hours the afternoon of receiving the cameras. Hopefully we didn’t get too carried away with slow motion jumping.
Share this post:
Recent posts
Generative AI can easily open doors to help create bespoke, crafted content to elevate a video beyond the usual approaches. Recently we tested the latest AI tools to create vast scenic landscapes, humorous underwater worlds and visual effects shots for several campaigns. The tools have advanced a long way over the last few years and the barriers to creating believable or imaginative worlds are fading away all the time. Need an underwater disco full of dancing fish? Got it. A speaking anthropomorphic clown fish? Absolutely. The Key is Consistency It was key to ensure a good amount of consistency across each video. We created multi-angle reference sheets of characters and key objects and use node-based tools to link these, and additional brand references, to ensure the look was maintained throughout. The tools are now in a place where you can also direct and control the results much more closely. Camera moves, lens choices and lighting can be defined and adjusted to get closer to the image or video that you’re looking for and as the creative options expand, options for creativity within each shot expand infinitely.
We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
Indecision can derail your video project. Discover how clarity keeps production on time, on budget and on brief.
