How to Write a Video Script
Here at CH, the types of scripts we receive in client briefs are pretty varied.
Some of our clients share the exact script they’re after but need our help to cut it down or simplify. But some of our clients have just a few key messages or stats that they want to bring to life and need us to flesh it out into a full video script.
Whether it’s educational or entertaining, a well-crafted script is the foundation for a successful video. So let’s take a look at how to write a compelling video script.
Know Your Audience
Tone of voice means a lot. So, understanding your audience is the first step in writing a video script that resonates.
Research shows that tailoring content to your specific audience increases engagement. Identify their preferences, interests and adapt your language to create a script that speaks directly to them.
Craft a Strong Hook
After 10 seconds,
20% of viewers will have already stopped watching. Videos that grab attention in the first 10 seconds have higher viewer retention rates so make sure you develop a compelling hook that persuades people to keep watching.
Outline Your Story
Whether it's a simple product explainer or a documentary, a clear and well-structured script and story does wonders. You could follow the
three-act structure commonly used in filmmaking to create a beginning, middle, and end that keeps your viewers engaged.
Keep it Concise
Studies show that shorter videos generally have higher engagement rates, with the
ideal video length varying based on the platform and content type. Aim for a concise script that delivers your message effectively without filler.
Focus on Benefits
Promoting a product and conveying key information? Make sure you
highlight the benefits for your audience. People are more likely to engage with content that addresses their needs or solves a problem.
Use a Call to Action
Guide your viewers on what to do next by including a
clear CTA. Whether the goal is to drive website visits or video shares, a well-crafted CTA encourages audience interaction.
Be Conversational
Avoid jargon and formal language in your script. Like a friendly email,
conversational language can result in better engagement. Speak directly to your audience in a tone that resonates with them. We’re all human after all!
Revise and Refine
So your initial script is done. Next step is to refine it for clarity and coherence. Seek feedback from others to gain different perspectives and then adjust and re-read.
Collaborate
All of our producers work with our clients in collaboration
to write a script that hits all these points, making sure it's the right TOV, the right length and includes all the messages they need to include. And of course, adding our sparkle too!
Need help writing your next video script?
Drop us a line at
hello@ch-video.com.
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