Top Tips For TikTok Video Creation
With
over 1.5 billion users, TikTok has become one of the world's leading social media platforms for creating and sharing videos.
It’s not all about funny animal videos and dance moves though! Whether you’re creating videos to boost engagement or drive lead generation, here’s a few TikTok tips to ensure engaging, high quality clips to help you achieve your goals!
Jump On Current Trends and Leverage Popular Audios
The best way to increase engagement with your TikToks is to leverage trends and trending audios. Doing this will hugely affect your visibility and the reactions your videos get. From dance routines to ‘how to’ videos, the possibilities are endless!
Start With A Hook and Grab Attention
The average TikTok user will watch around 15 videos each minute! So stand out, grab attention and immediately captivate with short, snappy videos that include a good intro to encourage your target audience to take action or stop scrolling to listen to what you have to offer.
Use Niche and Trending Hashtags
Hashtags can make you visible to the right users and encourage TikTok’s algorithm to filter your video into viewers ‘For You Page’. Whilst popular hashtags have a large audience, they’re also very competitive, so also use niche hashtags that are related to your content, as a mix is more likely to target a wider audience.
Create Vlog Style Videos
Try creating vlog style videos with voice overs to give your content a more personal feel. Simply describe a series of events or talk to the camera as if you’re telling a story! Good examples of vlog formats include ‘How to…’, ‘Day in the life’, ‘Come to work with me’, etc.
Post Regularly and At The Right Time
On TikTok, quantity matters. Posting 3 to 5 times a week is the optimal amount to help you achieve your goals and reach the right audience, driving shares, views, comments and likes. 27% of marketers say the best time to post on TikTok is between 6pm and 9pm, but keep in mind your audience could be different, so experiment!
React and Reply To Comments With Another TikTok
With TikTok, the more comments a video gets, the more visibility it will receive.
Replying to comments by making another TikTok instead of replying with text is a more interactive and personal way of responding. Addressing FAQ’s or topics of discussion in these videos will boost views and keep your audience coming back.
Get in touch with the team here at CH Video or
explore our blogs for more tips and inspiration on how to improve your video creation in general.
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