The Secret to Successful Conference Video Production
October 10, 2017
10th October 2017 by CH
We’re passionate about making presentations more engaging and impactful – this is why we came into existence. Well-crafted videos can get hearts racing, generate pride, add humour and bring work to life in way that is far more effective and memorable than a series of PowerPoint slides.
We’ve made thousands of videos for conferences over the years ; here are our top tips for a successful output.
- Start planning your presentation early, at least 4 weeks before you conference, you need to have a good idea of the structure and content in order to establish where video can play a part.
- Think quantity as well as quality. It’s always better to have several shorter 1 minute videos to break things up rather than one long 4 minute one that covers everything.
- Choose your video agency carefully. Have they got a proven track record at delivering great content for you, do they know your business inside out? Conference videos need to be turned around quickly and delivered on time for the event so you need to feel confident that your agency can do that!
- Write a detailed brief that covers the following; video background, objective, key messages, audience, duration, music style, deadline & budget. Then task your agency to come up with ideas & video approaches e.g motion graphics or filmed interviews.
- If you don’t have a video idea in mind then take your agency through your presentation and see where they think video could add value.
- Think how your video can be re-used after the event. Could you adapt it easily to share with your customers or re-version it into different languages?
- Get behind the storyboard and share it with your key stakeholders to get their input. It’s important to lock the narrative down on paper before you go into production. This will help keep your costs down and reduce the number of amends you need to make to the video when it comes out for review.
- Once the video has been put together, book review sessions in with all stakeholders and consolidate your feedback. This will help you hit your deadline.
If you’ve got a conference coming up and you want to add a bit of sparkle then give us a call. We are experts at this!
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Lots of brands are pulling video production in house. On paper, it sounds efficient but in practice? We’re seeing a different story. Here’s what often gets overlooked. You’re Hiring Individuals - Not a Creative Team Once you factor in salaries, kit, software and overheads, most businesses end up with one or two junior to mid creatives. Talented, yes. But limited in scope. An agency gives you directors, animators, writers, cinematographers, strategists… activated only when you need them. Creativity Gets Stuck In house teams work on the same brand day in, day out. Agencies work across sectors, styles and problems and that cross pollination is where the best ideas come from. Retention Gets Hard and Expensive Strong creatives crave variety and progression. Small teams can’t always offer it, and when one person leaves, the whole system wobbles. Replacing technical talent is costly and the “savings” of in housing disappear fast. Who’s Challenging the Brief? Executing a brief is one thing. Challenging it is another. You should have someone asking, “Is this the right format?” or “What if we did it differently?”. That’s where outside perspective becomes invaluable.
We're #23 in the UK Top 50 Big news from us! CH Video have climbed 7 places in the EVCOM (Event & Visual Communication Association) + Moving Image UK Top 50.
When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
