The Benefits Of Outsourcing Creative Video Production
August 30, 2017
22nd August 2017 by CH
Instagram, Facebook, Snapchat, YouTube and other digital giants already embrace the power of video.
Lots of brands and companies are thriving online because they understand the importance of video, but as the digital environment is filled with more content, consumer expectations increase and competition gets tougher.
It’s crucial to have professional video content that keeps people watching.
So, say goodbye to wobbly smartphone footage, off script ideas and boring visuals that your colleagues are really pleased with but you think looks awful. It’s a no brainer, partner with a production company like us for video content you can actually use!
We’re creative
We’ve got over 12 years of experience creating videos for big names like PepsiCo, Walkers, Evian, Doritos and King’s College London.
We use our creativity every day; working up visual treatments and writing interesting scripts, but we’re also creative when it comes to working with tight budgets and deadlines. After all, not everyone has the budget for a Hollywood production and that’s ok.
We understand the importance of branding
Before we kick off any video project, we make sure we know you and your business as much as possible. We ensure that the videos we create stay true to your identity and respect your brand guidelines.
We’re objective-driven
We’re focused on achieving the goals for each video project and we always spend time understanding your objectives before we start storyboarding. We also suggest different ways of doing things if we think there’s a better way.
We BELIEVE in video
Video is our passion. We are fascinated by video and always researching new styles, new technologies and creative ways of pushing the boundaries of video production.
Finally, we’re here to help you make the most of creative video and share your stories with the world. Drop us a line at hello@ch-video.com to speak to one of our Producers.
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Lots of brands are pulling video production in house. On paper, it sounds efficient but in practice? We’re seeing a different story. Here’s what often gets overlooked. You’re Hiring Individuals - Not a Creative Team Once you factor in salaries, kit, software and overheads, most businesses end up with one or two junior to mid creatives. Talented, yes. But limited in scope. An agency gives you directors, animators, writers, cinematographers, strategists… activated only when you need them. Creativity Gets Stuck In house teams work on the same brand day in, day out. Agencies work across sectors, styles and problems and that cross pollination is where the best ideas come from. Retention Gets Hard and Expensive Strong creatives crave variety and progression. Small teams can’t always offer it, and when one person leaves, the whole system wobbles. Replacing technical talent is costly and the “savings” of in housing disappear fast. Who’s Challenging the Brief? Executing a brief is one thing. Challenging it is another. You should have someone asking, “Is this the right format?” or “What if we did it differently?”. That’s where outside perspective becomes invaluable.
We're #23 in the UK Top 50 Big news from us! CH Video have climbed 7 places in the EVCOM (Event & Visual Communication Association) + Moving Image UK Top 50.
When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
