How To Use Video To Grow Your Business Online
February 23, 2017
23rd February 2017 by CH
With global consumer Internet video traffic predicted to account for an impressive 80% of all consumer Internet traffic by 2019, now is the perfect time to start taking advantage of the power of video for accelerating growth and awareness for your business online. When used smartly, this visual medium can be a great way of growing your business online by driving more traffic to your website, improving engagement with your target audience or acquiring new leads/sales.
The CH team has over 10 years of experience working with all sorts of businesses from varied industries, helping them bring their messages to life and thrive in the online world (and beyond) with the help of stunning visuals and different types of videos. Read on to discover how you can use video to grow your business online .
Raise brand awareness
Introductory videos which give an overview of your company or brand can be extremely useful for raising brand awareness, whether you’re a retailer targeting consumers or a B2B company liaising with new partners, for example. Showcase these videos on your homepage and tell new visitors your story in a creative manner with a 2-3 minute video that will engage them right from the start.
Use short 10-15 seconds videos for social media where attention spans are shorter to provide fresh and interesting visual content that can reach your target audience with a bit of help from social media advertising.
Drive more traffic
Not only is YouTube the 2 nd largest search engine after Google, but in December 2015 more people visited YouTube from desktop devices than Google.com. Take advantage of this valuable traffic source by creating a YouTube channel for your company and then regularly upload videos which can increase chances of people finding you organically on YouTube. Don’t forget to include a link to your website, so people can visit it after watching your videos.
Increase conversion rates
Did you know that including video on a landing page can increase conversion rates by 80% ? You can choose from different kinds of video types, from product videos which offer additional information about your products, to showcasing the benefits of a new service you offer, or using visual CTAs (call-to-action) to encourage users to perform a desired action.
Additional trust signals
Testimonial videos are an excellent trust signal which can easily demonstrate the benefits of working with your company, as told by your clients, which can give you an added level of credibility.
Efficient internal communication
Whilst video can be used successfully as part of your marketing strategy, when it comes to growing your business, it’s also important to constantly improve productivity and efficiency. One way of achieving that is with the help of internal videos. Whether you want to introduce a new way of working/internal system/services, video can help you spread your message quickly and easily, without having to waste additional resources.
Recruitment videos
As your business starts growing you’re going to need more people to help you support and continue this growth. Make the recruitment process more attractive and stand out from competitors with the help of insightful recruitment videos.
These are just a few ways in which video can be used to grow your business, as the industry and video technologies keep evolving.
If you’re ready to get started and harness the power of video for your company, get in touch today with the CH team.
Share this post:
Recent posts
When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
Generative AI can easily open doors to help create bespoke, crafted content to elevate a video beyond the usual approaches. Recently we tested the latest AI tools to create vast scenic landscapes, humorous underwater worlds and visual effects shots for several campaigns. The tools have advanced a long way over the last few years and the barriers to creating believable or imaginative worlds are fading away all the time. Need an underwater disco full of dancing fish? Got it. A speaking anthropomorphic clown fish? Absolutely. The Key is Consistency It was key to ensure a good amount of consistency across each video. We created multi-angle reference sheets of characters and key objects and use node-based tools to link these, and additional brand references, to ensure the look was maintained throughout. The tools are now in a place where you can also direct and control the results much more closely. Camera moves, lens choices and lighting can be defined and adjusted to get closer to the image or video that you’re looking for and as the creative options expand, options for creativity within each shot expand infinitely.
We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
