How Important is Culture & Engagement to a Company?

October 27, 2022

Culture and engagement are pretty much the foundation of any company. They’re really essential things for businesses to thrive.


The way everybody behaves and works with each other, the company's values, beliefs, and attitudes. How integrated, involved and committed everyone feels to their work and the company as a whole. All of these things are quite closely linked through culture and engagement.

How Does a Positive Culture Help?

A positive company culture is obviously a good thing! Engaged people who enjoy their jobs, their work, and the company they work for.


This is also a great recipe for finding and retaining talent. People are more likely to go above and beyond and stick around to work up through the ranks. A positive company culture leads to better teamwork too.


Creating a Positive Culture

It starts with hiring the right people and setting the tone from the top down. But it takes ongoing effort to keep that positivity alive and make everyone aware of how important their role is, no matter how small. Here are a few examples of things you can do to create a positive culture:


  • Encourage open communication: Everybody should feel like they can freely communicate with their managers and their peers. Mental health is a big one too so ensure you have someone on the team as a mental health first aider on hand.


  • Respect individual differences: People should feel like they can totally be themselves at work. Inclusivity is everything!


  • Encourage teamwork and recognition: Let everyone feel they’re part of a team and their work is really valued with celebrations and awards.


  • Provide opportunities for growth: Create clear avenues for development, growth both individually and as groups.


  • Balance work with fun: Organise team days, nights out, extracurricular activities for charities and things that mean something to individual people on your team and everyone as a whole.


  • The physical environment: the difference between a daudy and bland office or an inspiring and fun place to be. Where would you rather spend your time?


Why is Company Engagement Important?

There are so many reasons! At the end of the day, a company is only as good as the people who make it. 


Engaged people on your team are more productive and more satisfied with their jobs. They continue to create a positive company culture, which can attract and retain top talent. They’re also more likely to be brand ambassadors for their company. It’s a domino effect!


Here at CH, we’re a small team but we have a great culture. We all share Karma points with people on the team who have gone above and beyond, which equate to cash to treat ourselves - win win!


We also produce lots of videos to support team culture and engagement for lots of our clients, including filming their team events and creating highlights videos, recruitment videos, and video content for competitions. The possibilities are endless!

Get in touch with and let’s see what we can do to give your culture and engagement a boost!

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