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How to Make your Videos Appeal to your Target Audience

14th January 2021 by CH

If you want your business to experience growth, video will be a key part of your marketing strategy. But how do you know whether your video content is being positively received by the right people?

At CH Video, we have heaps of experience when it comes to identifying target audiences and then creating videos that maximise engagement from those audiences. Here’s how you can do that too…

Define your Target Audience

Before you even begin thinking of the kind of video content you want to produce, you must first think about the kind of audience you are marketing to. To do this you must think about the characteristics of the ideal consumer of your product or service, such as their age, gender etc.

Once you have done this you can start to build a viewer profile which can be used to inform video production decisions you make, which we’ll go into more detail in next. However, you should make it your priority to accurately identify your target audience so you can create video content that is genuinely interesting to them. This can lead to a greater number of leads and conversions.

Use an Appropriate Tone of Voice

The next step you need to take is establishing a tone of voice for your video that will be appropriate for your target audience. Whilst your video content’s tone of voice is also dependent on what type of product or service you are marketing, it’s also important to consider the people who will be watching it.

For example, if your target audience is a younger demographic, then it might be beneficial for you to use an informal tone of voice to better reach out to your ideal viewers. Other factors to consider apart from formality are the amount of humour and use of technical jargon.

Create Relevant, Informative and Entertaining Content

The goal of your video content should be to build a trusting relationship between you and your target audience. A surefire way of achieving this is by producing videos that are informative, entertaining and relevant to the concerns of your target audience. 

Designing your video content with these goals in mind will help you to create promotional material that will really reach out to your potential audience. You want to establish your brand as a trustworthy authority on what you’re promoting, without putting anyone to sleep.

If you’re ready to get started and harness the power of video for your company, get in touch today with the CH team. 

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Williams Commerce Marketing Team

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