How To Be Creative

January 30, 2019

30th January 2019 by CH

Being a creative thinker and full of useful ideas can be a great asset to both your professional and personal life.

If you’re looking for ways to get your creative juices flowing, put down your coffee and try out some of these tips…

Remove distractions

To properly concentrate and come up with the next best idea for your project – put your phone down, turn off the TV and get some quiet.

When you really need to think creatively, this is the best way to create a peaceful atmosphere that allows you to think clearly and zone in on what you need to do.

Take a break

Everybody’s been under pressure but needed to be creative at the same time. If your brain is scrambled and it’s all getting a bit much, taking a tactical break is a must.

Make it a positive and productive thing – take a break by:

  • Stepping back and looking at your project from a different perspective
  • Leave your work and do something completely different to give your mind a rest
  • Or, simply just do nothing and relax – or meditate!

In fact, going for a walk can actually improve your creative thinking , so why not give that a try? When we’re exercising, our brain releases dopamine that makes us feel good and can contribute to more creative thoughts.

Look to others

If you’re struggling to even come up with ideas, look to other people for inspiration.

By collecting a well-rounded set of influencers, you can become more creative yourself.

Our top tip is to not limit yourself with only a small number of people, but to make sure you openly collaborate and listen to lots of different people. The more inspired thoughts and examples you engage with, the better chance you have of forming your own creative ideas.

Look at different industries to your own. This can really open your eyes to what other creatives are trying and potentially give you a great idea of your own.

Even just looking at  inspiring Instagram accounts can be extremely useful!

Ask

Of course, not everybody will be in the position to ask for feedback or opinions on their idea or project. But if you can get somebody to cast their eyes over your work or give feedback, this can be really useful.

Ask somebody their genuine opinion on what you’re doing or thinking about. They’ll have fresh eyes and a fresh mind which could offer ideas and thoughts that you have completely missed. When you’ve been focusing on something for so long…that often happens!

We always collaborate when working on our video projects . It helps us create the best work we can because everybody excels when they share their ideas, discuss options, and select the right path to success.

What are your favourite ways to increase your creativity? Sometimes the little things can help the most. Leave a LIKE if we’ve helped.

Share this post:

Recent posts

By Gary Wales March 26, 2026
When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
By Aidan Patterson March 19, 2026
Generative AI can easily open doors to help create bespoke, crafted content to elevate a video beyond the usual approaches. Recently we tested the latest AI tools to create vast scenic landscapes, humorous underwater worlds and visual effects shots for several campaigns. The tools have advanced a long way over the last few years and the barriers to creating believable or imaginative worlds are fading away all the time. Need an underwater disco full of dancing fish? Got it. A speaking anthropomorphic clown fish? Absolutely. The Key is Consistency It was key to ensure a good amount of consistency across each video. We created multi-angle reference sheets of characters and key objects and use node-based tools to link these, and additional brand references, to ensure the look was maintained throughout. The tools are now in a place where you can also direct and control the results much more closely. Camera moves, lens choices and lighting can be defined and adjusted to get closer to the image or video that you’re looking for and as the creative options expand, options for creativity within each shot expand infinitely.
By Gary Wales February 24, 2026
We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
All posts