What Kind of Video Does Your Business Need?
So, you’re thinking about getting a video made for your business - brilliant!
But before you dive head-first into booking a film crew, there’s one big question to answer. What do you actually want the video to do?
Different goals call for different kinds of videos. Let’s break it down. Here are a few video types to help you figure out what’s right for your business.
Brand Awareness: Tell Your Story
If you’re looking to make a mark and get your name out there, a brand awareness video is the way to go. These are your bold, high-impact pieces that introduce who you are, what you do, and most importantly, why you do it.
Think cinematic visuals, emotive messaging, and
strong storytelling. It’s about building a connection with your audience and making sure your brand sticks in their mind. Great for websites, pitches, or the top of your marketing funnel.
Product Demos: Show It Off
Got a product that people need to see to believe? A product demo video lets you walk viewers through the features, benefits, and USPs of your offering. Keep it clear, concise, and focused on solving a problem your customer has.
These are ideal for landing pages, email campaigns or even in-store screens. Bonus points if you can make it look easy and fun to use.
Educational Content: Teach, Don’t Just Sell
If you want to build trust and position yourself as an expert in your field, go for educational content. These videos help your audience learn something useful. Whether that’s how to use your product, understand a process, or pick the right service.
This type of content works wonders on YouTube, your blog, or even LinkedIn. People love to share things that help them look smart, and if your video does that, everyone wins.
Event Highlights: Capture the Buzz
Whether it’s a conference, product launch, or just an office get-together, event highlight videos capture the energy, excitement and atmosphere of your event. These are fantastic for social media, future promos, or just showing your company’s human side.
It’s not just about the speeches and formalities, it’s the little moments that make people feel something!
Social Media Ads: Short, Snappy, Scroll-Stopping
If your goal is to drive clicks, sign-ups, or sales, then you’ll want short-form ads built for social media. These need to be quick, eye-catching and straight to the point, ideally within 6 to 30 seconds.
These videos should be tailored to the platform you’re using. What works on TikTok probably won’t cut it on LinkedIn and vice versa.
So... What’s Your Goal?
The best video for your business all depends on what you're trying to achieve. Need to build trust? Go educational. Want to launch a new product? Get a demo made. Whatever your goal, CH Video can help you choose the right style, tone, and format to make it happen.
CH Senior Producer, Madeline Moores: ‘We’re experts at taking your story or ambition and making it work in video. No one knows better than us when it comes to making impactful video content’.
Let’s chat! We’d love to hear what you’ve got in mind.
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