When planning and creating a video, there’s a few things to take into account so your content stands out.

Read on to learn what you need to include in your video to have the most impact.

Keep it Short and Sweet

Simple. Get your central message across as effectively as possible. The best way to do this is to keep it short and to the point so your audience watches the whole thing.

Don’t use lots of text or spoken word, convoluted storylines or multiple conflicting messages. Keep everyone’s attention focussed on what you or your brand has to say.

Use the Right Tone of Voice

Using an appropriate tone of voice for your video helps you connect with the right audience in a unique way. If your video is light-hearted, including humour would make sense, whereas if you were creating a more informative video then you wouldn’t use jokes. It’s not rocket science. 

Getting your video’s tone of voice wrong could make people skip watching at best, or worse, offend them and damage their perception of your brand.

Use Appropriate Audio

Music and background audio is just as important as stunning visuals and an engaging storyline when it comes to creating a successful video. 

It can perfectly reflect your brand’s identity but getting the timing or style wrong could result in a video that confuses and alienates your audience.

Include Complementary Visuals and Colours

Engaging visuals holds your gaze and keeps you watching. Whether it’s imagery you’ve created yourself or an online resource, as long as it matches the tone and message you’re trying to send then it will land well with your audience.

Colours can also be used in your videos for a similar purpose, if you’re trying to create content that draws attention to a new product, a bright colour scheme is a good shout, whereas if the video you are creating is more serious in nature, then it would make more sense to use a more muted colour scheme.

Finish with a Call to Action

The best way to end your video is with a strong call to action that tells your audience exactly what you want them to do after watching your content. 

This can be anything from visiting your website, to buying a product, or just giving your social media pages a follow.

Including a CTA in your content is essential to maximise the impact your video has. If you don’t directly tell your audience what you want them to take away from your video, you’re wasting your time and resources.

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We love working really closely with our clients to deliver impressive, creative and high-quality content that hits the mark. Check out our portfolio to view the work we did for loads of our satisfied clients.

Another nice thing is that all our account managers are also producers and directors. So in other words, we have our fingers on the pulse and give the kind of insight and experience that you’re probably looking for. Give us a call or drop us an email, let’s chat.