Compilation videos can be promotional gold dust for brands and businesses.

Read on to learn how to use compilations to give potential customers and consumers a great impression and really showcase what you have to offer.

What are Compilation Videos?

In short, a compilation video is what it sounds like. Plenty of visual collateral edited together, usually with the animated text and music. These types of video can be used for a variety of purposes with varying tones of voice, such as informative or entertaining. 

Why are they so Effective?

Compilation videos are so effective because they can have the impact of a filmed video without needing to use the necessary time and resources. By utilising a wide variety of assets, you can show viewers the benefits of choosing your brand or your business’ products and services. Keeping the video vibrant and the message consistent will help it stick in the minds of potential customers after they’ve finished watching.

What Should be Included?

Effective compilation videos should have a variety of high-quality and vibrant visuals that look crystal clear to viewers. Incorporating short form text to get your message across is a good plan for people watching the video without sound too. 

If your video is being shown where people will definitely hear it, adding Music can help you make the viewer feel something. Excited, intrigued, or otherwise, it's important to make sure the music chosen fits the mood of the video and your message.

Ensuring the video flows well is essential to its success. This means making sure that relevant visuals follow each other so the video almost tells a story, rather than jumping from one random image to the next.

Get your Video Content Off the Ground

With a ton of creative expertise here at CH Video, we can help get the ball rolling and plan the best content for you. Say hello, give us a call or drop us an email.